AI Designer
Hero
AI Designer
Remote | Reports to the UI/UX Design Lead | Up to USD $88,000 total annual cash compensation
Base salary up to USD $80,000 plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
Senior AI Designer, owning the AI image standard across ecommerce and paid creative
Fluid scope: art direction over Puffy's AI-generated creative, and the production standards the wider Design team works to
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own AI image generation for a $1Billion+ e-commerce brand. Make it consistent enough to be the production route, not the experiment.
We've been AI-first since December 2023: AI is part of how every function here works day-to-day, and the generative-image tools this role runs on are already in the stack rather than something you'd need to justify buying. Your work is meant to ship as production creative, not sit in a proof of concept.
Talent Partner
Life at Puffy
Collaborate with the top 1% of global talent.
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
Opportunity
About the Role
The Opportunity
You'll own AI image generation for Puffy.com, a $1Billion+ e-commerce brand, producing photorealistic hero, lifestyle, and advertising imagery across e-commerce and marketing. Reporting to the UI/UX Design Lead, you'll set the prompting approaches, reference workflows, and production standards that keep that output consistent at brand standard, and apply UI/UX design to the layouts that imagery lands in. This is a standalone specialist role. Your portfolio matters more here than your years of experience.
Who You’ll Work With
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
Kelly Moit
UI/UX Design Lead
Your manager
Kelly sets the creative direction and owns the quality bar your work is measured against. You bring the AI capability; she sets where the output needs to land commercially and where brand standards are non-negotiable.
Himanshu Dhumal
Director of Marketing
Your marketing partner
Himanshu brings the read on what's performing in the market and what the campaign has to achieve. You produce the imagery that meets it, and the two of you decide together what goes into the next test.
Karly Plata
Senior CRO Manager
Your e-commerce counterpart
You'll work with Karly to decide which images go live. She brings the conversion read on what is working and what needs replacing before it ships.
Jan Dzemesjuk
AI Video Creator
Your AI craft counterpart
You'll work with Jan on any campaign that needs both stills and video. He brings the motion side, you bring the imagery, and the two of you agree on the look and reference material before production starts.
What You'll Own
What You'll Own
Produce imagery that meets the brand standard every time
Build and refine AI-assisted workflows for Puffy product, hero, and lifestyle imagery, focused on photorealism, product accuracy, and brand consistency.
Apply UI/UX design skills to e-commerce page layouts and image placement, working with Design and CRO to strengthen visual hierarchy, mobile usability, and the shopping experience.
Create and test AI-generated and AI-enhanced advertising creative in partnership with the CRO team.
Develop reusable prompting and reference workflows that make winning outputs repeatable while improving the speed, range, and quality of image production across e-commerce and marketing.
Raise what the wider Design team can produce
Turn your workflows into production standards the Design team can work to for recurring creative needs.
Partner with the Design team to share best practices and accelerate adoption of AI image-generation techniques.
Evaluate new image-generation tools and models on an ongoing basis, introducing them where they materially improve creative quality or efficiency.
What You Bring
What You Bring
What you must demonstrate
Portfolio
Exceptional portfolio demonstrating commercial AI-generated imagery, particularly photorealistic product and lifestyle work, alongside UI/UX design examples showing effective page layouts and user experiences.
AI generation and editing
Advanced hands-on proficiency with ChatGPT Images / GPT Image models for image generation, editing, iteration and creative development.
Advanced hands-on proficiency with Nano Banana Pro (Gemini 3 Pro Image) for professional image generation and editing.
Strong proficiency across the wider generative-image landscape: Midjourney, FLUX/Stable Diffusion/ComfyUI, Adobe Firefly or equivalent platforms.
Advanced prompt engineering and visual prompting, including reference images and multimodal inputs, together with strong image-to-image, inpainting, outpainting, compositional-control and iterative-editing workflows.
Craft and production
Ability to place a real physical product into generated environments without losing fidelity.
A systematic enough approach to reproduce a winning output on demand, rather than regenerating until a usable result appears.
Advanced Photoshop, compositing, and retouching capability to take AI outputs through to production-ready final creative.
Strong fundamentals in composition, lighting, perspective, colour, visual hierarchy, and art direction.
UI/UX design
Hands-on UI/UX design experience, with judgement for how an image performs inside a live interface rather than as a standalone render.
Working knowledge of how imagery behaves in layout: crop and focal point across breakpoints, legibility of type and calls to action placed over it, and how an asset holds at thumbnail and ad-placement sizes.
Comfortable working inside an established design system and brand guidelines, and delivering finished assets in the formats the Design team and developers build from.
Commercial output
Reads a creative brief commercially and makes the calls that serve the objective.
Delivers hero, lifestyle, e-commerce, and paid creative against a brief with a stated marketing objective, not just attractive images.
Additional advantages
D2C and e-commerce experience: especially product and performance-marketing imagery for consumer brands.
Photography, CGI, or 3D experience: strong understanding of lighting, composition, materials, and photorealistic product visualisation.
Experience building and sharing AI creative workflows: reusable prompts, reference libraries, templates, or training that helps other designers adopt AI more effectively.
About the Role
Your First 30 Days — Mapped Out For You
WEEK 1
— Land well
Access to the full generative stack (ChatGPT Images, Nano Banana Pro, Midjourney, ComfyUI, Adobe Firefly, and Photoshop), the Puffy brand asset library, and product reference material. Asana training and your role-specific AI-Native Starter Pack, covering how AI tooling is used across Design, what reference inputs exist for product imagery, and where brand approval sits before an image ships. You meet Kelly, the Design team, and your Growth and e-commerce stakeholders.
WEEK 2
— Get the full picture
You dive into the live imagery running across Puffy.com and paid media, the creative performance numbers, and the current route from brief to finished asset. You review the AI work already attempted, including where product fidelity broke down and where a winning output couldn't be reproduced. You also walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first hero or lifestyle brief alongside Kelly, produce your first AI-enhanced advertising variant with the Growth team, and bring your first reusable prompting approach into design review.
WEEK 4
— Your first ship
Your first AI-generated image goes live on Puffy.com or in paid, and you share your early read on how production should run and where you'd take it.
Ready to Explore the Role?
Apply now, or email your questions to
Shreya Karkera
.
Talent Acquisition, Puffy
View LinkedIn profile
Reasons
Why Ambitious People Choose Puffy
2x faster career growth
Advance in two years what takes five elsewhere. Wilson joined as a developer and now leads Development.
AI-native since 2023
Work with AI in production—not experimentation. Every new hire gets an AI-native starter pack in week one: a prompt library, an LLM validation workflow, and AI applied to their actual work.
Exceptional colleagues
Work alongside people from Revolut, EY-Parthenon, Apple, Deloitte and other high-performing organizations.
Growth
Where Our People Started, Where They Are Now
Real career trajectories from real team members.
This is what career acceleration looks like.
Wilson Ang
Solidity
Developer
2 Years
Head of Development
Rhogie Domingo
QA Analyst
3 Years
Head of QA
Video
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Exceptional
Work With Exceptional People
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
Rohit Singwal
Analytics Manager
Ex-Revolut IIT Bombay
Sumit Kumar
Chief of Staff
Ex-EY Parthenon
IIT Roorkee, IIM Bangalore
William Huertas
SVP Ops & Distribution
Ex-Spring Air, FXI
University of Massachusetts
Rewards
Perform, Get Rewarded
Leaders Club
Top performers unlock Leaders Club — our premium tier that grants access to the UAE’s 150+ best resorts, wellness clubs, gyms, and beach facilities.
This isn't a perk. It's recognition that your output earned you a lifestyle upgrade.
What's Included
Premium hotel access
Wellness club memberships
Gym facilities
Beach club access
Professional development fund
Mentorship and exclusive networking events
Leadership retreats
Arun Zacharia
Head of Global Talent Acquisition
Member of Leaders Club Since
2025
Leaders Club opened a door I did not expect. I spend six days a week doing HIIT and strength training at whichever venue I feel like that day, across the UAE and internationally. Then I get to unwind with recovery sessions and pool days at luxury resorts. Staying active became easier, more enjoyable and part of my everyday life.
2024
For me, receiving that recognition also changed how I think about giving recognition. It reminded me that people should know when the way they are contributing is making a difference.
2026
I’ve used the membership for weekend stays at a resort in Ras Al Khaimah. What I value is that a proper break doesn't need annual leave or a flight — you check in on a Friday and come back genuinely reset.
On your own, a standard is something you hold. Leading, it’s something you hand over, and you find out it held even when you’re not in the room. Leaders Club is recognition of that impact for me.
Yash Mehta
VP, Digital Experience & Conversion
Leaders Club feels special because it’s not something you apply for or ask to be part of — it’s something you earn. Being recognised directly by our CEO meant a lot to me. And beyond the recognition, it’s genuinely upgraded my life outside work too, from great fitness classes and trainers to some of the best beach clubs and wellness experiences in the UAE. One of my favourite memories so far was spending the day at the infinity pool with Burj views.
Raj KV
Accounting Manager
I’ve used the wellness membership as a way to stay active and make more time for my wellbeing. I appreciate the flexibility and easy access to options that fit into my routine and help me maintain a good balance between work, health, and personal time.
For me, Leaders Club is both recognition and accountability. It made me more conscious of the standard I set for myself and everyone around me.
One part I value about Leaders Club is having a group of people across the business whose perspective I trust. It gives me people outside my immediate team to speak to when I want a different view on something.
Arman Gevorgyan
Manager
For me, the membership is most useful for the access it gives me to experiences around the city. It means I’m more likely to explore places I probably wouldn’t make time for as often otherwise.
Rosalle Macaspac
Organizational Effectiveness Manager
Six years at Puffy/RGG, and one of the first Leaders Club members when it started in 2024. The company has grown a lot since then, and the recognition has held its meaning throughout. That's what makes it feel earned rather than something that happened once.
Perks
How We Invest in You
A few of the many Puffy perks, and they apply wherever you are based.
Check our
FAQ
for the full list.
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Hub
Where You'll Work
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Everything else on this page applies to you.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Explore our other Hubs →
CEO
A Promise from Our CEO
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
Hiring Process
A Fast, Transparent and Skills-First Hiring Process
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
Skill-Based Assessment
YOUR TIME
30-45 minutes
OUR RESPONSE
1 business day
Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2
Case Study Challenge
2-3 hours, within a 3 day window
3-4 business days
Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.
3
Interview Stage
45-60 minutes
3-5 business days
We learn about your thought process, you learn about us. Ask anything.
Receive a decision within 10 business days
From application to a clear yes or no, either way.
9/10
Candidates
Would recommend applying here
Based on 1,196 candidate responses
FAQs
Questions?
We’ve Got Answers
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at [email protected].
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
Visit our main site: Puffy.com
Follow #LifeAtPuffy on LinkedIn | Instagram
© 2026 Puffy Mattress. All Rights Reserved.
Exceptional portfolio demonstrating commercial AI-generated imagery and UI/UX design; advanced proficiency with ChatGPT Images, Nano Banana Pro, Midjourney, FLUX/Stable Diffusion/ComfyUI, Adobe Firefly, and Photoshop; strong prompt engineering and production skills.
Key Responsibilities
- generating AI imagery
- developing workflows
- applying UI/UX design
Skills & Tools
ChatGPT Images, Nano Banana Pro, Midjourney, FLUX, Stable Diffusion, ComfyUI, Adobe Firefly, Adobe Photoshop, Asana
Job Details
- Category: Design
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 80,000 – 88,000 / year
- Languages: English
Benefits
- Generous paid time off
- Tuition reimbursement
- Generous parental leave
About Puffy
An AI-first e-commerce mattress brand that produces and sells mattresses online. — Industry: Retail and Wholesale