AI Innovation Manager

Company Description

Rey is an AI-powered creator marketing manager designed to work alongside brand teams and handle the operational tasks that keep creator programs running. The platform translates marketing objectives into concrete actions by preparing campaigns, coordinating creator work, tracking performance, and presenting clear next steps. Rey focuses on recurring responsibilities while recognizing when human judgment is needed. The company’s mission is to improve creator marketing outcomes for brands and direct more marketing investment to human creators. Applicants can expect to join a team building tools that integrate AI with human creativity to drive better marketing results. Role Description The AI Innovation Manager is a full-time, remote role, responsible for leading the strategy and execution of AI-driven features and workflows within Rey’s creator marketing platform. This role oversees the end-to-end lifecycle of AI initiatives, from identifying opportunities and defining problem statements to collaborating with product, engineering, and data teams to deliver solutions. The AI Innovation Manager analyzes creator campaign performance, designs experiments, and translates insights into AI capabilities that make campaign setup, coordination, and reporting more efficient and effective. Day-to-day responsibilities include prioritizing a roadmap of AI innovations, managing cross-functional projects, gathering feedback from customers and internal stakeholders, and ensuring new features are ethical, reliable, and aligned with business goals. The role also involves monitoring industry trends in AI and creator marketing, presenting recommendations to leadership, and supporting go-to-market efforts with clear messaging and documentation.

Qualifications

Ability to define AI product opportunities, create clear problem statements, and translate business objectives into AI-powered solutions. Experience collaborating with product, engineering, and data teams to design, implement, and iterate on AI or data-driven features. Skills in analyzing campaign and product performance data, designing experiments, and using insights to guide innovation and optimization. Strong communication, stakeholder management, and documentation skills to align cross-functional teams and explain complex concepts clearly. Background in marketing technology, creator/influencer marketing, or related fields, with an understanding of campaign workflows and KPIs. Familiarity with AI, machine learning, or data science concepts and their practical applications in product development (hands-on technical skills are a plus). Demonstrated ability to manage multiple projects, prioritize effectively, and deliver outcomes in a fast-paced, evolving environment.