B2B Marketing Manager, Content & Social
Posted via SalaryGuide - the career platform built for marketers. Build Square's always-on B2B content engine across LinkedIn, customer stories, thought leadership, and seller co-marketing. This remote role is listed in the Bay Area and calls for 6+ years of relevant experience, with published pay ranges by location zone, including $163,600 - $245,400 USD for Zone A. You'll turn business priorities and audience insights into content programs for restaurants, retail, services, and other business categories. Square is looking for someone who combines strong storytelling with hands-on production management and thoughtful use of AI. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD. Role Snapshot Title: B2B Marketing Manager, Content & Social Company: Square, part of Block, Inc. Location: Bay Area, CA, US Workplace: Remote Experience: 6+ years in B2B content, social content, integrated campaigns, thought leadership, or content marketing programs Company Overview Square helps sellers of all sizes run and grow their businesses through integrated commerce software and financial services. Its tools support payments, online selling, inventory, appointments, customer engagement, staffing, and cash flow. Square is part of Block, Inc., which builds technology to increase access to the global economy.
About the Role
On Square's Integrated Marketing team, you'll develop content programs with sellers that strengthen Square's relevance across priority industries and business conversations. You'll collaborate with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other teams to turn customer insights, product narratives, and market opportunities into clear content concepts and campaigns.
Responsibilities
Build and manage an always-on B2B content calendar across priority themes, industries, campaigns, and timely moments. Execute social-first formats and original content series for seller co-marketing programs. Develop thought leadership, customer and partner stories, case studies, product narratives, and industry content, including stories relevant to restaurants, retail, and services. Translate business priorities into content concepts, briefs, series, and distribution plans. Use AI for research, ideation, content mapping, repurposing, versioning, briefing, and production planning. Build repeatable workflows while maintaining accuracy, brand quality, and human judgment. Manage production from concept through launch, including timelines, stakeholder input, approvals, and delivery, working with internal creative teams and external partners. Track content and social performance, using insights to improve topics, formats, messaging, and distribution. Qualifications 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs. Strong understanding of social-first content, particularly LinkedIn and other platforms used by business audiences. Ability to turn complex business topics into compelling professional content, with strong instincts for storytelling, hooks, pacing, formats, and audience relevance. Experience managing content calendars, campaigns, recurring series, or always-on programs. Experience using AI to improve content workflows or scale content across channels, with sound judgment about where human strategy, creativity, and review are essential. Strong project management and cross-functional collaboration skills, including moving work from idea to brief to execution. Good judgment around brand voice, accuracy, approvals, and business context, plus comfort balancing planned content with incoming needs in a lean, fast-moving environment.
Nice to Have
Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category. Executive thought leadership, industry perspectives, category campaigns, customer case studies, partner marketing, or sales-supporting content experience. Familiarity with social analytics, performance reporting, and optimization. Experience producing short-form video, event or interview content, and multi-format social campaigns, or managing agencies, freelancers, creators, and production partners. Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing systems, or content operations processes.
Compensation and Benefits
Published pay ranges vary by location zone: Zone A: $163,600 - $245,400 USD Zone B: $152,200 - $228,200 USD Zone C: $144,000 - $216,000 USD Zone D: $135,800 - $203,600 USD Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions. Benefits mentioned include remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. Apply Through SalaryGuide Ready to shape Square's B2B content across seller stories, social campaigns, and industry conversations? Open the full role on SalaryGuide and apply.