Bilingual Social Media & Content Marketing Specialist
Job Overview We are seeking a creative and detail-oriented Bilingual Social Media & Content Marketing Specialist to support our nonprofit initiatives and digital media operations. This role is ideal for someone with strong writing, graphic design, and social media management skills who can create compelling content that engages audiences across multiple platforms. The successful candidate will help develop and publish stories highlighting our nonprofit programs, create and manage social media advertising campaigns, design visual content, and support both our print and online newspaper operations. This individual should be comfortable balancing creativity with analytics and possess a passion for storytelling, community engagement, and brand growth. Schedule Monday to Friday, 10:00 AM to 7:00 PM, Bloomington, TX, Central Time, 1-hour unpaid break, 40 hours/week
Key Responsibilities
Social Media Management Develop and execute organic social media strategies to increase brand awareness and audience engagement. Create, schedule, and manage content across Zillow, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms. Build and maintain content calendars while optimizing posting schedules for maximum reach and engagement. Research and implement effective hashtag, SEO, and audience growth strategies. Monitor social media trends and recommend innovative growth opportunities. Content Creation & Storytelling Write, edit, and publish engaging content for social media, nonprofit initiatives, and digital publications. Develop and publish stories highlighting nonprofit programs, community impact, and organizational achievements. Assist with content creation for both print and online newspaper publications. Collaborate with internal stakeholders to generate compelling and audience-focused content. Graphic Design & Video Production Design social media graphics, promotional materials, advertisements, and branded marketing assets. Create visually appealing content using graphic design software, including Adobe Photoshop and related tools. Produce and edit short-form videos for Reels, TikTok, YouTube Shorts, and other digital platforms. Work closely with team members to maintain brand consistency across all communications. Community Engagement & Advertising Manage social media communities by responding to messages, comments, and audience interactions. Conduct outreach to influencers, community partners, and related organizations to increase engagement and visibility. Create and manage paid advertising campaigns through Facebook Ads Manager and other social platforms Support promotional activities and engagement strategies for events, campaigns, and trade shows. Analytics & Reporting Monitor and analyze social media performance metrics and campaign effectiveness. Track growth KPIs and provide regular reports with actionable recommendations. Utilize Google Analytics and platform insights to optimize content performance and audience engagement. Measure and report on the success of social media and marketing initiatives.
Required Qualifications
Bilingual communication skills with excellent written and verbal proficiency. Minimum of 3 years of experience in social media management, content creation, and digital marketing. Proven experience growing and managing professional social media accounts. Strong writing, editing, and storytelling abilities across multiple content formats. Proficiency in graphic design tools, including Adobe Photoshop and similar creative software. Experience creating social media advertisements and promotional campaigns. Ability to create and edit videos for social media platforms. Experience using social media management tools such as Hootsuite, Buffer, or similar platforms. Proficiency with Google Workspace, Microsoft Office, and other productivity tools. Experience with Google Analytics, Facebook Ads Manager, and digital marketing reporting. Strong organizational skills with the ability to manage multiple projects and deadlines. Portfolio showcasing social media content, graphics, and/or marketing campaigns. Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, or a related field preferred.
Preferred Qualifications
Experience supporting nonprofit organizations, community programs, or mission-driven initiatives. Background in journalism, digital publishing, online newspapers, or content-driven organizations. Experience managing social media for consumer-facing, nonprofit, or technology brands. Knowledge of SEO best practices and social media audience development strategies. Experience creating integrated campaigns across social, email, and digital channels. Familiarity with event promotion, trade show marketing, and community outreach initiatives. Independent Contractor Perks Permanent Work from Home Immediate Hiring Health insurance Coverage for eligible locations Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you. 64389280833