Chief Marketing Officer

Company Description

Lendr Finance is an asset finance brokerage specializing in helping organizations secure tailored funding solutions for equipment, vehicles, and other capital assets. The company works closely with businesses to understand their financial needs and match them with appropriate lending partners. Lendr Finance focuses on efficiency, transparency, and client-centric service to simplify the asset finance process. Team members collaborate in a dynamic environment that values strategic thinking, responsible risk management, and long-term client relationships. Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading all marketing and brand initiatives for Lendr Finance. This role oversees the development and execution of the overall marketing strategy, including market planning, positioning, and go-to-market campaigns for asset finance services. Day-to-day responsibilities include managing marketing teams, guiding market research activities, coordinating public relations efforts, and aligning marketing programs with sales targets. The CMO will collaborate with senior leadership to define growth objectives, optimize digital and traditional marketing channels, and ensure consistent brand messaging. This role also involves analyzing performance metrics, managing marketing budgets, and supporting partnerships that increase brand awareness and revenue.

Qualifications

Candidates should possess strong Market Planning and Marketing Management skills, including strategic campaign design and execution. Candidates should possess Market Research skills, with the ability to analyze industry trends, customer needs, and competitive landscapes. Candidates should possess Public Relations skills, including media relations, reputation management, and external communications. Candidates should possess Sales-related skills, with experience aligning marketing initiatives to sales pipelines and revenue goals. Experience leading marketing teams in financial services, fintech, or asset finance is highly beneficial. Strong analytical abilities, familiarity with marketing analytics tools, and data-driven decision-making capabilities. Excellent written and verbal communication skills, with the ability to present to executive stakeholders. Bachelor's degree in Marketing, Business, Communications, or related field; an advanced degree (e.g., MBA) is a plus. Proven track record in brand development, digital marketing, and integrated marketing campaigns.