Chief Marketing Officer

Company Description

Dr Wajid Khan is an established entrepreneur and academic who began a professional journey at age 14 and has since built, scaled, and exited multiple businesses. Drawing on experience across startups, business exits, and academia, the focus is on sharing practical insights, strategies, and “hacks” that help others navigate entrepreneurship and growth. Content and initiatives are designed to be actionable, experience-backed, and relevant to founders, professionals, and learners. The environment is dynamic, growth-oriented, and driven by experimentation, continuous learning, and real-world results. Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading the overall marketing vision, strategy, and execution for the Dr Wajid Khan brand and related ventures. Day-to-day responsibilities include developing and implementing comprehensive marketing plans, overseeing brand positioning, and ensuring consistent messaging across all channels. The CMO will manage market research efforts to identify audience needs, refine target segments, and uncover growth opportunities. This role will lead public relations initiatives, including thought leadership, media outreach, and partnership development, while aligning marketing and sales efforts to drive audience growth, engagement, and revenue. The CMO will collaborate closely with internal and external stakeholders, manage marketing budgets and performance metrics, and continually optimize campaigns based on data-driven insights.

Qualifications

Candidates should possess strong skills in Market Planning and Marketing Management to design, coordinate, and optimize comprehensive marketing strategies. Candidates should possess skills in Market Research to analyze audience behavior, identify trends, and inform data-driven decision-making. Candidates should possess skills in Public Relations to manage brand reputation, media relations, and thought leadership initiatives. Candidates should possess skills in Sales and go-to-market alignment to support revenue growth, funnel optimization, and collaboration with commercial teams. Proven experience in senior marketing leadership roles, ideally within entrepreneurial, digital, or education-focused environments. Strong strategic thinking, analytical skills, and the ability to translate insights into clear marketing actions. Excellent written and verbal communication, with the ability to craft compelling narratives and represent the brand externally. Experience managing remote teams and cross-functional collaborators, with strong organizational and project management skills. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent practical experience is beneficial. Comfort with digital tools, marketing analytics platforms, and content-driven growth strategies.