Commercial Wine Sales Representative - Lehigh Valley

Cellar Beast Winehouse | Lehigh Valley, PA Field-Based / Flexible | Base Salary + Commission About Cellar Beast Winehouse Cellar Beast Winehouse is a Pennsylvania winery focused on crafting distinctive, small-production wines with an uncompromising commitment to quality, craftsmanship, and authenticity. We believe great wine starts with great fruit, thoughtful winemaking, and a willingness to do things the right way - not simply the easiest way. The result is a portfolio of wines with character, a strong sense of place, and a story worth sharing. As Cellar Beast continues to grow, we’re expanding our commercial presence throughout Philadelphia and Bucks County. We’re looking for a motivated, relationship-driven Wine Sales Representative who wants to help build our brand in one of Pennsylvania’s most exciting food, beverage, and hospitality markets. The Opportunity This is more than a traditional sales position. We’re looking for someone who can become the face of Cellar Beast in the Lehigh Valley. You’ll be responsible for developing and growing relationships with restaurants, fine dining establishments, wine and bottle shops, bars, breweries, distilleries, and other hospitality partners throughout your territory. This position offers a base salary plus commission, providing the stability of guaranteed compensation with meaningful earning potential as you grow your accounts and territory. You’ll have significant independence in how you approach and develop your market, but you won’t be doing it alone. Cellar Beast will support you with lead generation, marketing, product education, samples, sales strategy, and direct access to our team. We want someone who gets excited about opening doors, introducing people to something new, building genuine relationships, and turning those relationships into long-term customers. What You’ll Do Develop new commercial accounts throughout the Lehigh Valley, including restaurants, wine shops, bottle shops, bars, breweries, distilleries, and hospitality businesses. Build and maintain strong relationships with owners, buyers, beverage directors, sommeliers, chefs, bartenders, and other hospitality professionals. Prospect for new business and consistently develop opportunities within your territory. Conduct tastings and sales presentations that communicate the Cellar Beast story and the craftsmanship, quality, and value behind our wines. Convert prospective customers into active accounts and develop those accounts into long-term partners. Grow sales within existing accounts through consistent follow-up, relationship management, education, and thoughtful recommendations. Work with accounts to identify opportunities for placements, by-the-glass programs, wine lists, retail shelves, events, tastings, dinners, and other collaborations. Represent Cellar Beast at trade tastings, industry events, wine dinners, festivals, and promotional opportunities. Develop a strong working knowledge of the Cellar Beast portfolio, our winemaking philosophy, production methods, vineyards, and the stories behind our wines. Maintain an organized sales pipeline and communicate account activity, opportunities, and market feedback to the Cellar Beast team. Collaborate with leadership and marketing on territory strategy, lead generation, promotions, and opportunities to increase brand awareness. Who We’re Looking For You don't need to have spent your entire career selling wine. You do need to know how to build relationships, follow through, create opportunities, and ask for the business. The ideal candidate: Has experience in sales, hospitality, restaurants, wine, beverage, or another relationship-driven industry. Has existing relationships within the Philadelphia and/or Bucks County restaurant, retail, bar, or hospitality community—or has the drive and personality to build them. Is comfortable prospecting, walking into new accounts, making introductions, following up, and asking for the sale. Is genuinely passionate and curious about wine and eager to continue learning. Can confidently communicate why a thoughtfully made premium wine deserves a place on a wine list, behind a bar, or on a retail shelf. Understands that great sales relationships aren't transactional—they're built through trust, consistency, responsiveness, and follow-through. Is self-motivated, organized, persistent, and comfortable managing a territory independently. Brings energy and professionalism while still being authentic and approachable. Is comfortable working in a growing company where initiative and new ideas are encouraged. Has a valid driver's license, reliable transportation, and the ability to travel throughout Philadelphia and Bucks County. Wine certifications, sommelier credentials, and formal wine education are a plus, but they're not required. Sales ability, relationships, curiosity, initiative, and a genuine passion for wine matter more to us than letters after your name. Compensation & Benefits Competitive base salary Performance-based commission with meaningful earning potential Flexible, field-based work environment Mileage/travel support as applicable Product and wine education Marketing and lead-generation support Samples and tools needed to develop your territory Opportunities to participate in tastings, dinners, events, and industry experiences Professional development and opportunities to deepen your wine expertise Opportunity for increased responsibility and career growth as Cellar Beast expands Why Cellar Beast? You’ll have ownership of your market. We want you to approach Lehigh Valley like it's your business. You'll have the freedom to develop relationships, identify opportunities, and build the territory while having the support of the Cellar Beast team behind you. You’ll sell something you can believe in. Our wines are made with intention. We care deeply about the fruit we work with, the decisions we make in the cellar, and what ultimately goes into every bottle. That gives our sales team a genuine story to tell. You’ll be supported - not micromanaged. We’ll provide product education, marketing, lead generation, samples, and sales strategy. We’ll set clear expectations and goals, then give you the room to build relationships in a way that feels authentic. Your success will be rewarded. A base salary provides stability, while commission gives you the opportunity to meaningfully increase your earnings as you grow your territory. You can grow with us. Cellar Beast is building for the future. As we expand our commercial footprint, we want talented people who can grow their responsibilities, compensation, and careers alongside the company. Interested? If you know the Lehigh Valley hospitality scene, love great wine, enjoy meeting people, and get energized by turning conversations into relationships and relationships into business, we'd love to meet you. Come help us put more Cellar Beast wine on tables, wine lists, and shelves throughout the