Content Marketing Manager
About The Role The Content Marketing Manager owns the editorial engine for a fast-growing B2B SaaS company — producing the blog posts, case studies, whitepapers, and SEO-driven content that fuel demand generation and establish category authority in a technical domain. The role sits at the intersection of marketing, product, and sales: translating complex technical concepts into content that ranks, converts, and shortens sales cycles. Success is measured in organic traffic, MQLs sourced, and content-influenced pipeline.
Key Responsibilities
Own the content strategy and editorial calendar across blog, ebooks, webinars, and video aligned to funnel stages and ICP Write and edit long-form content — technical blog posts, whitepapers, case studies, and landing pages — in partnership with product and SMEs Drive SEO performance through keyword research, on-page optimization, and technical SEO collaboration (using tools like Ahrefs, SEMrush, and GA4) Build a content distribution system across LinkedIn, email nurture, and paid amplification to maximize reach per asset Interview customers, sales, and engineering to develop case studies and proof points that support pipeline and enablement Define and report content KPIs — organic sessions, rankings, MQLs, and content-attributed pipeline — to leadership monthly Manage freelance writers, agencies, and a content budget to scale output without sacrificing quality What We Are Looking For 3-6 years of content marketing experience, ideally in B2B SaaS or technical products Proven portfolio of long-form content that demonstrates strong writing and the ability to simplify complex technical topics Hands-on SEO expertise: keyword research, on-page optimization, and search analytics (Ahrefs, SEMrush, Google Search Console, GA4) Experience with CMS platforms (WordPress, Webflow) and marketing automation (HubSpot or Marketo) Comfortable working directly with engineers and product managers to extract and shape technical narratives Data-driven editorial judgment: able to tie content decisions to traffic, conversion, and pipeline metrics Bonus: experience with AI writing/SEO tooling, video or podcast production, and a background or genuine interest in the company's technical domain