Content Marketing Manager
About The Role The Content Marketing Manager owns the editorial strategy and content engine that drives organic growth, SEO performance, and demand generation. This role produces and manages high-performing assets — blog posts, whitepapers, case studies, landing pages, and video scripts — that move buyers through the funnel in a competitive SaaS category. The role sits at the intersection of marketing, product, and sales, translating technical product capabilities into clear narratives that rank, convert, and build brand authority. Success is measured in traffic, rankings, MQLs, and content-attributed pipeline.
Key Responsibilities
Develop and execute a content strategy and editorial calendar aligned to SEO targets, product launches, and demand-gen campaigns Write and edit long-form and short-form content: blog posts, whitepapers, case studies, website copy, email nurtures, and social content Own the SEO program: conduct keyword research, optimize on-page content, and monitor rankings and organic traffic in Ahrefs/Semrush and GA4 Partner with product marketing and SMEs to translate technical features into customer-facing narratives Manage freelance writers, designers, and video editors; run the content review and publishing workflow in a CMS (WordPress or Webflow) Distribute content across owned channels, paid campaigns, and syndication; repurpose assets for LinkedIn, webinars, and sales enablement Report on content performance monthly — traffic, engagement, conversions, and pipeline contribution — and iterate on what works What We Are Looking For 3-6 years of content marketing experience, ideally in B2B SaaS or technology Strong portfolio of long-form content with demonstrated SEO results (traffic growth, ranking wins, or content-sourced leads) Hands-on with SEO tools (Ahrefs, Semrush, Screaming Frog), GA4, and a CMS (WordPress, Webflow, or similar) Excellent writing, editing, and interviewing skills; able to turn technical source material into compelling copy Experience managing freelancers and cross-functional stakeholders on tight timelines Bachelor's degree in Marketing, English, Journalism, or equivalent practical experience Bonus: experience with video or podcast production, marketing automation (HubSpot/Marketo), and AI-assisted content workflows