Creative Strategist
Creative Strategist Remote | Contract | 10–20 hrs/week We’re looking for a sharp, creative-minded UGC Creative Strategist to help concept, script, and guide high-performing ad creatives for paid social (Meta, TikTok, YouTube, etc.). You’ll blend research, storytelling, and a pulse on social trends to develop ideas that actually convert.
About Us
Kraken Ads is a full-service performance creative and media agency that helps brands grow with UGC-first ad strategies. We handle everything from creative direction and production to full media management-all 100% human, no AI shortcuts. Our projects span multiple industries, from consumer brands to tech, wellness, lifestyle, and beyond. What You’ll Do Develop creative strategies for UGC and paid social campaigns across various industries Research competitors, trends, and hooks to inspire high-performing ad concepts Write compelling scripts, hooks (visual + verbal), and b-roll shot lists Collaborate on talent casting and ensure alignment with each brand’s tone and audience Provide creative direction for shoots and creator feedback Work closely with our editor, graphic designer, creators, and project manager Review performance results to identify creative learnings and new test angles Stay on top of social and cultural trends shaping modern advertising What We’re Looking For 1–3+ years of experience in creative strategy for UGC or paid social (Meta/TikTok/YouTube) Strong copywriting instincts and understanding of performance-driven storytelling Ability to craft thumb-stopping hooks and storylines Experience writing ad scripts or briefing creators Sharp eye for pacing, visuals, and tone Portfolio or examples of successful UGC or paid social ad work Self-starter who’s organized, curious, and passionate about creative strategy
Nice to Have
Experience across a variety of verticals (B2C, B2B, tech, service, etc.) Familiarity with performance metrics like CTR, hold rate, or ROAS Understanding of short-form content trends and creator marketing Details Type: Contract Hours: 10–15 hrs/week (fluctuates by project) Location: Remote Reports to: Creative Director Payment: $45/hr