Remote Position
Creative Strategist – Cosmetics
🌍 Remote · United States
💼 Full-time
Job Description:
- Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Analyze performance data including hooks, retention, CTR, CPA, and ROAS
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Write actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work with editors to align creative and performance
- Collaborate with brand and marketing teams to ensure consistency
- Understand the mature women customer persona, including objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
Requirements:
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & TikTok ad creatives
- Experience scaling ads, not just launching them
- Strong copy instincts, including hooks, headlines, and CTAs
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
- Experience in beauty, skincare, or supplements is nice to have
- Experience marketing to women 40+ is nice to have
- Familiarity with UGC-driven ad systems is nice to have
- Experience working in fast-scaling D2C brands is nice to have
Benefits:
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities