CRO Manager [REMOTE - US]
CRO Manager REMOTE - US Theo is a fast-growing performance media agency headquartered in Portland, Oregon.We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.We are seeking a CRO Specialist with a passion for analyzing and optimizing website performance through a marketing-led lens.Our ideal candidate boasts expertise in data analysis, user behavior tracking, and A/B testing to identify on-site improvement opportunities, boost user experience, and drive conversions.Your skills will ensure client success by helping to unlock efficiencies in website conversion, whether that be optimizing landing pages, refining customer journeys, or identifying other opportunities within the full conversion funnel.This position is eligible for remote work.Remote employees are expected to use video conferencing programs for virtual meeting attendance.Key ResponsibilitiesDevelop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRsMonitor and analyze website and digital campaign performance using web analytics tools and dashboardsConduct qualitative and quantitative research to identify user behavior, friction points, and other areas of improvementBuild and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnelsCollaborate with cross-functional teams, such as performance marketing, design, and development, to implement optimization strategiesProvide actionable insights based on client and industry data to drive continuous improvement in business KPIsStay up-to-date with industry trends, best practices, and emerging technologies in CROMonitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next stepsSkills, Knowledge and ExpertiseBachelor's degree or comparable work experience2-3 years of experience in CRO or similar roleIn-depth knowledge of web analytics tools (ex:Google Analytics and Hotjar) and hands-on experience with experimentation tools and platforms (ex:Optimizely, VWO etc.)Proficiency in A/B testing and optimization techniques and a strong understanding of conversion funnels, user journeys, and how they impact marketing performanceExcellent analytical and problem-solving skillsStrong written and verbal communication skillsDetail-oriented with an excellent track record for accuracyAbility to manage multiple tasks and meet deadlinesAbility to work independently and collaboratively in a team environmentEmail CRO and testing a plusBenefitsHealthcare, Dental & Vision Insurance, Theo covers 75%Matching 401K - 100% up to 4%Unlimited PTOMaternity/Paternity benefitsRemote work supportComplementary supplemental insuranceUnlimited volunteer timeCharity matchingAbout Theo AgencyWe're a media agency in Portland, Oregon helping well-known brands and startups alike to launch full-funnel marketing activations.. Experience: 2 years required