Customer Analyst
Customer Analyst II Location: Remote (EST or CST open to working EST only) Duration: 6 to 12+-Month Contract The role will involve pulling and aggregating large amounts of customer data. Required Skills: Marketing Analytics experience (strong) - Preferably in a bank SAS (strong) SQL (strong) Excel (strong) Data manipulation and analysis (strong) Statistical analysis (strong) Documentation (strong) Financial background (strong) - Preferably work experience in a bank Ability to create presentations in PowerPoint (nice to have) AGILE (nice to have) Python/Tableau/PBI/Alteryx (nice to have) Banking experience required. Exceptional written/verbal communication skills required. Education and Experience Required: Bachelor's degree (preferably in quantitative field). Min. 3 years relevant experience. Description/Overview: Responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions. Primary responsibilities include developing and directing a variety of fact-based analyses that aid management in making decisions relating to the creation or expansion of new or existing services. Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell, and retention opportunities. Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. Experience: 3 years required