Customer Retention Marketing Specialist – Remote, Driving Loyalty & Churn Reduction for Global Tech Leaders

About brighthush

brighthush is a trailblazer in the technology services arena, delivering innovative solutions to Fortune 500 giants and the most daring startups across the globe. With a legacy spanning more than 15 years, our team of over 4,000 world‑class professionals is united by a single mission: to empower businesses with cutting‑edge technology that transforms their operations and fuels their growth. We operate entirely in a remote‑first environment, giving our talent the flexibility to work from anywhere while collaborating in real time with colleagues across continents.

At brighthush, we believe that every employee is a catalyst for change. That’s why we invest heavily in continuous learning, mentorship, and career‑growth pathways that are tailored to each individual’s aspirations. Whether you’re a seasoned marketer or an emerging talent, you’ll find a culture that celebrates curiosity, embraces diversity, and rewards innovation.

Why This Role Matters

Customer retention is the lifeblood of any subscription‑based or SaaS business. While acquiring new customers is essential, keeping them engaged and satisfied is what ultimately drives profitability. As a Customer Retention Marketing Specialist at brighthush, you will be at the forefront of our efforts to reduce churn, deepen product adoption, and turn every client into a long‑term advocate.

In this role, you will partner with Customer Success, Product, and Sales teams to design data‑driven retention strategies that resonate with our diverse customer base. Your insights will shape the way we communicate value, nurture relationships, and create experiences that keep our clients coming back.

Key Responsibilities

• Retention Campaign Design & Execution: Build and manage email and nurture workflows that target customers at various stages of the lifecycle, especially those at risk of churn.
• Automated Journey Mapping: Create automated communication flows that guide customers through critical milestones—onboarding, feature adoption, renewal, and upsell opportunities.
• Cross‑Functional Collaboration: Work closely with Customer Success and Product teams to craft messaging that highlights new features, success stories, and ROI.
• Data Analysis & Reporting: Monitor key retention metrics—renewal rates, engagement scores, churn indicators—and translate insights into actionable recommendations.
• Testing & Optimization: Conduct A/B tests on subject lines, content, send times, and segmentation to continuously improve campaign performance.
• Content Creation: Produce educational assets such as how‑to guides, product tips, and training resources that empower customers to get the most out of our solutions.
• Customer Feedback Loop: Capture qualitative feedback from churned and at‑risk customers to inform product roadmap and marketing messaging.
• Lifecycle Segmentation: Develop and maintain dynamic segments based on usage patterns, industry verticals, and account health scores.
• Strategic Planning: Contribute to the annual retention strategy, setting quarterly goals and aligning them with broader business objectives.
• Tool Management: Administer marketing automation platforms (e.g., HubSpot, Marketo, Braze) and ensure data integrity across systems.

Essential Qualifications

• Minimum of 3 years’ experience in retention marketing, lifecycle marketing, or customer success marketing.
• Hands‑on expertise with marketing automation tools—proficiency in building, testing, and optimizing customer journeys.
• Strong analytical mindset: ability to interpret retention data, identify trends, and adjust strategies accordingly.
• Proven track record of collaborating with Customer Success teams to align marketing initiatives with account health goals.
• Excellent written communication skills—capable of crafting clear, compelling copy that conveys product value.
• Experience with A/B testing frameworks and data‑driven decision making.
• Familiarity with SaaS metrics (LTV, CAC, churn rate, NPS) and how they influence marketing tactics.
• Self‑motivated, detail‑oriented, and comfortable working in a fast‑paced remote environment.

Preferred Qualifications

• Background in B2B SaaS or enterprise software marketing.
• Knowledge of CRM systems such as Salesforce or Pipedrive.
• Experience with advanced segmentation and predictive analytics.
• Previous exposure to international markets and multi‑language campaigns.
• Certifications in marketing automation platforms or data analytics.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture while managing granular details.
• Data Literacy: Comfortable working with spreadsheets, dashboards, and BI tools.
• Creative Storytelling: Craft narratives that resonate with diverse customer personas.
• Project Management: Deliver projects on time, within scope, and with measurable impact.
• Collaboration: Thrive in cross‑functional teams and influence stakeholders.
• Adaptability: Pivot quickly in response to market shifts or product changes.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. We offer:

• Structured mentorship programs pairing you with senior leaders.
• Access to a curated library of courses—marketing, analytics, product management, and more.
• Annual learning stipend to attend conferences, workshops, or pursue certifications.
• Clear promotion pathways—from Specialist to Manager, Director, and beyond.
• Opportunity to lead cross‑functional initiatives and shape company‑wide retention strategy.

Work Environment & Culture

Our remote‑first culture means you can work from anywhere while staying connected through:

• Weekly virtual town halls and team stand‑ups.
• Real‑time collaboration tools (Slack, Microsoft Teams, Miro).
• Monthly virtual coffee breaks and quarterly in‑person retreats.
• Inclusive policies that celebrate diversity, equity, and belonging.
• Transparent communication and a flat hierarchy that encourages idea sharing.

Compensation & Perks

We offer a competitive compensation package that exceeds industry averages, including:

• Base salary with performance‑based bonuses.
• Health, vision, and dental coverage for you and your dependents.
• Life insurance and disability protection.
• 401(k) plan with company match.
• Generous paid time off (PTO), parental leave, and additional special leave options.
• Home‑office stipend to equip your workspace.
• Unlimited learning budget and access to premium content.
• Employee referral program with attractive rewards.

How to Apply

If you’re passionate about turning data into action, delighting customers, and driving measurable growth, we want to hear from you. Join brighthush and help us build the future of technology services—one loyal customer at a time.