Dedicated Pricing & Design Manager
Position Summary The Dedicated Pricing & Design Manager is responsible for developing and optimizing pricing for dedicated transportation strategies built around recurring freight lanes and long-term customer agreements that maximize revenue, profitability, asset utilization, and long-term customer value with dedicated asset opportunities. This position combines transportation pricing, network modeling, lane analysis, customer profitability, capacity planning, and strategic business development to determine the most effective way to price and move freight across the company's asset-based and brokerage network. The successful candidate will work closely with Sales, Operations, Finance, Brokerage, Network Solutions, and Executive Leadership to evaluate customer opportunities, develop pricing models, identify network efficiencies, and ensure proposed business aligns with the company's strategic and financial objectives. Essential Responsibilities Dedicated Fleet Analysis & Pricing · Analyze dedicated fleet opportunities by evaluating customer freight volume, shipment patterns, stop counts, dwell and loading times, delivery windows, seasonality, and service requirements. · Determine the number of tractors, trailers, and drivers required to support a dedicated operation, including trailer-to-tractor ratios, spare equipment, and driver coverage needs. · Design driver schedules and route structures that comply with Hours of Service regulations, support driver retention and home-time expectations, and maximize productivity. · Build dedicated cost models that capture driver wages and benefits, equipment ownership or lease costs, fuel, maintenance, insurance, tolls, recruiting, start-up costs, and overhead allocations. · Develop dedicated pricing structures, such as fixed weekly charges per truck, variable per-mile rates, stop charges, fuel surcharge programs, and accessorial charges, that reflect the cost and risk of the operation. · Evaluate minimum volume commitments, contract term length, equipment commitments, and early termination provisions to protect the company against underutilized assets. · Compare dedicated, one-way truckload, and brokerage solutions to recommend the most profitable and service-appropriate option for the customer. · Identify backhaul and network integration opportunities to reduce empty miles and improve the profitability of dedicated fleets. · Monitor the performance of existing dedicated accounts against pricing assumptions, and recommend rate adjustments, fleet resizing, or operational changes when results vary from expectations. Pricing Strategy & Analysis Develop pricing strategies for new and existing customer opportunities based on lane characteristics, market conditions, freight profile, capacity requirements, and expected operating costs. Analyze historical shipment data, revenue, cost, margin, miles, utilization, and service requirements to establish appropriate pricing. Develop and maintain lane-level pricing models and rate recommendations. Evaluate customer and lane profitability and identify opportunities to improve contribution margin. Monitor market pricing trends and competitive positioning. Network Design & Optimization Analyze customer freight networks to determine the most efficient transportation solution. Evaluate origin/destination pairs, freight density, volume, frequency, miles, equipment requirements, and geographic concentration. Identify opportunities to improve network balance, reduce empty miles, increase asset utilization, and improve driver productivity. Model the impact of adding or removing customers, lanes, terminals, equipment, or capacity from the network. Develop network scenarios and financial models to support strategic decisions. Identify opportunities to utilize brokerage or third-party capacity when appropriate to supplement the asset-based network. Data & Technology Utilize TMS, transportation analytics, business intelligence, and other data systems to analyze network performance. Develop and maintain dashboards, reports, and analytical tools that provide visibility into pricing and network performance. Leverage Excel, Power BI, SQL, or similar analytical tools to manipulate and interpret large transportation datasets. Improve data-driven decision-making by identifying trends and developing meaningful performance metrics. Partner with IT and Technology teams to improve pricing and network optimization tools.
Required Qualifications
Bachelor's degree in Business, Supply Chain, Logistics, Finance, Economics, Mathematics, or related field preferred. 5+ years of experience in transportation pricing, network optimization, revenue management, transportation analytics, or a related discipline. Strong understanding of the asset-based trucking industry and transportation economics. Experience analyzing truckload freight, lanes, customer freight profiles, and transportation costs. Dedicated pricing experience is required Strong analytical and financial modeling skills. Advanced Excel skills, including pivot tables, formulas, data analysis, and financial modeling. Ability to analyze large datasets and translate complex information into practical business recommendations. Ability to work collaboratively across Sales, Operations, Finance, Brokerage, and Executive Leadership. operations. Core Competencies Strategic Thinking – Understands how pricing and network decisions affect the company's broader financial and operational strategy. Analytical Problem Solving – Can evaluate large amounts of transportation data and identify the factors driving profitability and performance. Transportation Expertise – Understands the realities of truckload operations, including capacity, driver availability, empty miles, equipment, fuel, and service requirements. Commercial Acumen – Understands how to balance customer expectations, competitive pricing, and company profitability. Financial Acumen – Understands transportation cost structures and can build models that accurately evaluate business opportunities. Communication – Can explain complex pricing and network concepts to Sales, Operations, Finance, and Executive Leadership in a clear and actionable manner. Collaboration – Builds strong working relationships across departments and understands that successful network design requires operational and commercial alignment. Attention to Detail – Ensures pricing assumptions, customer data, cost inputs, and network models are accurate and reliable.
Company Description
Paschall Truck Lines, Inc. (PTL) is a 100% employee‑owned transportation and logistics company founded in 1937 on strong small‑town, family values. The organization has grown by prioritizing long‑term partnerships and relationships with customers, team members, and communities. PTL is committed to using state‑of‑the‑art technology and systems to keep freight secure and promote safety for everyone on the road. Headquartered in Murray, KY, the company operates terminals across the United States. PTL offers a full range of services, including truckload, expedited, regional, dedicated, cross‑border transportation, and trailer leasing. Role Description The Dedicated Pricing & Design Manager is a full-time/ exempt position. This is a remote role which may require travel to our headquarters in Murray, KY. This role is part of the Pricing Department and reports to the VP of Pricing.