Digital Marketing, Content Specialist

Job Description:

• Plan, launch, and manage digital advertising campaigns driving patient recruitment across active and pipeline clinical trials
• Build and optimize Google Ads Search and Display campaigns across multiple clinical trial indications
• Conduct keyword research using symptom-based, treatment-based, therapy-based, and condition-management terms
• Monitor daily ad spend, adjust bids and targeting, maintain budgets, and escalate budget amendment requests when needed
• Pause, restructure, and relaunch underperforming campaigns based on lead quality, cost-per-lead, and enrollment conversion data
• Manage and optimize Google Business Profile listings for applicable clinical trial sites
• Build and manage paid social and display campaigns on Meta and other assigned platforms
• Track, interpret, and report lead volume, cost-per-lead, click-through rate, conversion rate, lead-to-screen ratio, and enrollment conversion metrics
• Generate weekly and monthly performance summaries for PAE leadership
• Align campaign data with site-level screening and enrollment metrics and recommend strategy adjustments
• Evaluate campaign success by indication, site location, and platform, recommending budget reallocation, keyword expansion, audience refinement, or campaign termination
• Maintain spend tracking records by study and platform and support monthly invoice reconciliation
• Write patient-facing phone scripts, prescreening questionnaires, ad copy, email templates, SMS templates, and landing-page content
• Design and produce study-specific recruitment materials using Canva or comparable design platforms
• Develop complete ad packages with copy, visual creative, audience targeting, budget, timeline, and platform formatting within 7 days of approval
• Maintain an organized, version-controlled library of approved creative assets, scripts, and templates
• Ensure patient-facing materials receive IRB and sponsor approval before deployment and maintain approval status logs
• Collaborate with recruitment coordinators, site managers, and PAE leadership to align campaign assets with site needs and organizational priorities

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field
• Equivalent combination of education and directly relevant experience will be considered
• Minimum 2 to 4 years of experience managing Google Ads campaigns, including Search and Display campaign types
• Demonstrated experience writing and managing Meta (Facebook and Instagram) advertising campaigns
• Proven ability to interpret lead performance data, including cost-per-lead, lead-to-conversion ratios, and campaign ROI
• Experience writing patient-facing or consumer-facing phone scripts, outreach scripts, or call guides
• Demonstrated proficiency in Canva
• Experience developing ad copy and creative content across multiple platforms and audiences
• Demonstrated ability to manage multiple active campaigns and content projects with competing deadlines
• Proficiency in Google Ads platform — required
• Proficiency in Meta Ads Manager — required
• Proficiency in Canva — required
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) — required
• Experience with Google Analytics or comparable web analytics tools — required
• Experience with additional paid platforms such as YouTube, TikTok Ads, LinkedIn Ads, or programmatic display — preferred
• Experience with Google Business Profile management and optimization — preferred
• Experience with project management or task tracking tools such as Trello — preferred
• Experience with email marketing platforms such as Mailchimp — preferred
• Experience in a multi-site clinical research network
• Prior experience in a patient recruitment, patient advocacy, or patient engagement function
• Working knowledge of ICH-GCP guidelines, FDA regulations, and IRB processes
• Experience building or managing recruitment performance dashboards or business intelligence reporting tools
• Background in content writing or marketing communications in a healthcare or clinical research context
• Must have a dedicated, distraction-free remote work environment with reliable high-speed internet access
• Must be available during core business hours and responsive during study award notification periods regardless of time zone

Benefits:

• Dedicated, distraction-free remote work environment
• Reliable high-speed internet access
• Responsive during study award notification periods regardless of time zone