🫧 Digital Marketing Manager
Let's start with why we exist. 📡
Ever wondered if your employer is monitoring your work computer?
Organizations make huge investments every year to keep their laptops and servers online, secure, compliant, and usable from anywhere. This is called "device management".
At Fleet, we think it's time device management became transparent and open source.
About the company 🌈
You can read more about the company in our handbook, which is public and open to the world.
tldr; Fleet Device Management Inc. is a Series B startup founded and backed by the same people who created osquery, the leading open source security agent. Today, osquery is installed on millions of laptops and servers, and it is especially popular with enterprise IT and security teams.
Your primary responsibilities 🔭
- 🎯 Own and execute Fleet's B2B digital marketing strategy across the full multi-touch customer journey.
- 📣 Run LinkedIn Ads hands-on: targeting, creative testing, bidding, budget pacing, and performance analysis.
- 🚀 Build and improve paid digital funnels to grow pipeline, with a focus on CAC, CPL, and pipeline contribution.
- 📊 Use Google Analytics to track performance and attribution, turning data into actionable optimizations.
- 💡 Contribute to Fleet's messaging and positioning framework, ensuring campaigns reflect our ICP and value props.
- 🤝 Collaborate with sales to align campaigns with pipeline goals.
- 🏗️ Shape the digital marketing roadmap, not just execute it.
- 📋 Manage agency relationships where needed, while owning the work yourself.
Are you our new team member? 🧑🚀
If most of these qualities sound like you, we would love to chat and see if we're a good fit.
- 🦉 Extensive experience in B2B digital marketing, with hands-on LinkedIn Ads experience in the last 24 months at a $5M–$50M ARR company.
- 💰 Personally managed a LinkedIn Ads budget of $10,000–$100,000/month, hands-on and directly.
- 📈 Track record of growing B2B pipeline as the primary hands-on digital marketer, with metrics to back it up.
- 🔍 Deep expertise in Campaign Manager: segmentation, matched audiences, lead gen forms, retargeting, and funnel optimization.
- 📉 Solid Google Analytics skills, including funnel analysis, UTM tracking, and tying ad performance to pipeline metrics.
- 🗣️ Experience building or working within a value/messaging/positioning framework and translating it into ad copy and landing page strategy.
- 🟣 You thrive doing the work yourself and take pride in personal ownership of results.
- 🏢 Experience managing marketing firms is a plus, but hands-on mastery is required.
Why should you join us? 🛸
Learn more about the company and why you should join us here.
“One of the best teams out there to go work for and help shape security platforms.”
Want to join the team?
Want to join the team?
Message us your Linkedin profile.
The salary range for this role is $120,000 - $160,000. Fleet provides competitive compensation based on our compensation philosophy, as well as comprehensive benefits.
Extensive B2B digital marketing experience with hands-on LinkedIn Ads in the last 24 months at a $5M-$50M ARR company; personally managed LinkedIn Ads budget of $10,000-$100,000/month; deep expertise in Campaign Manager and Google Analytics.
Key Responsibilities
- managing digital marketing
- running LinkedIn ads
- optimizing paid funnels
Skills & Tools
LinkedIn Ads, Campaign Manager, Google Analytics
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 120,000 – 160,000 / year
- Languages: English
About Fleet Device Management Inc.
A Series B startup that develops open source device management software, founded by the creators of osquery. — Industry: Information Technology