Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing and executing multi-channel digital marketing strategies that include search engine optimization, paid advertising (Google Ads, Meta Ads), email marketing, and content promotion. This role involves conducting keyword research, managing ad budgets, analyzing campaign performance using analytics tools, and producing reports that communicate insights and recommendations. The specialist collaborates with content and design teams to ensure cohesive messaging and brand consistency across all digital touchpoints. The successful candidate shall demonstrate strong digital marketing expertise with hands-on experience running paid and organic campaigns, along with a data-driven approach to optimizing performance across multiple platforms. Minimum 2–3 years of experience in digital marketing, preferably in an agency or remote client-service environment Proficiency in Google Ads, Meta Ads Manager, and SEO tools such as SEMrush, Ahrefs, or Google Search Console Experience with email marketing platforms such as Mailchimp, Klaviyo, or ActiveCampaign Strong analytical skills with the ability to interpret campaign data and translate findings into actionable strategy Google Ads or Meta Blueprint certification is an advantage but not strictly required We foster a remote work environment that champions personal growth, professional fulfillment, and the well-being of every team member — because we believe our people are the foundation of everything we deliver. Work-from-home setup with a structured and supportive remote work environment Opportunities to grow professionally through mentorship, feedback, and skill development Collaborative team culture that values communication, reliability, and mutual respect Exposure to international clients and diverse industries that broaden professional experience Performance-based recognition and pathways for advancement within the organization Compensation for this position is thoughtfully structured to reflect the nature of the role, the level of expertise required, and the value each team member brings to the organization. While a specific range is part of our internal evaluation process, we are committed to offering packages that are fair, competitive, and rewarding for qualified candidates. Compensation is aligned with the scope of responsibilities and level of expertise required for the role Final offer is subject to evaluation of qualifications, relevant experience, and overall fit Performance, dedication, and growth within the role may open opportunities for compensation adjustments over time Additional allowances and incentives may be considered as part of the overall package Further details will be discussed with shortlisted candidates during the recruitment process apply now