Remote Position
Digital Marketing Specialist – PPC, SEO
🌍 Remote · United States
💼 Full-time
Job Description:
- Support execution of paid media and SEO campaigns across lead generation, e-commerce, and awareness initiatives
- Standardize best practices for e-commerce paid media campaigns
- Align e-commerce paid media campaigns with email, lifecycle, and regional marketing strategies
- Perform cross-channel e-commerce reporting to identify optimization and growth opportunities
- Brainstorm and implement paid media e-commerce campaigns and optimizations
- Partner with paid media agencies and senior team members to uncover e-commerce insights
- Assist in building and launching campaigns across Google Ads, Meta, LinkedIn, and Stackadapt
- Support paid media agency management and campaign launches
- Support PPC audits, keyword research, ad copy development, ad creative planning, and audience targeting setup
- Implement campaign updates, optimizations, A/B testing, and monitor test results
- Assist with campaign landing page updates
- Conduct keyword research and competitive analysis for SEO opportunities
- Assist with quarterly SEO audits and on-page SEO updates, including metadata, internal linking, and content optimization
- Support content calendar ideation using SEO insights
- Monitor SEO performance, site health, trends, and issues
- Pull and maintain PPC/paid media and SEO reports
- Update dashboards in Google Analytics and Tableau
- Monitor campaign performance and highlight insights or anomalies
- Ensure accurate campaign tracking, including UTMs and tagging
- Support project timelines and complete assigned tasks on schedule
- Collaborate with lifecycle, regional, national, international, and product marketing teams
- Prepare materials and notes for agency and internal meetings
- Maintain organized campaign and reporting documentation
- Stay current on digital marketing trends and platform updates
- Build knowledge in PPC, SEO, and e-commerce strategies and apply feedback from senior team members
Requirements:
- BA/BS in Marketing, Business, Communications, or related field (or equivalent experience)
- 2+ years of experience or internship experience in digital marketing
- Basic understanding of PPC, SEO, and social media
- Experience with e-commerce strategies and optimizations
- Familiarity with Google Analytics or similar analytics platforms
- Exposure to Google Ads and Meta
- Basic knowledge of SEO tools such as SEMrush, Ahrefs, or Moz
- Exposure to Marketo or similar marketing automation platforms
- Experience with Excel or Google Sheets for reporting
- Experience with basic design tools such as Adobe Express or Canva
- Experience optimizing and implementing e-commerce campaigns
- Interest in K–12 or education marketing
- Strong attention to detail and ability to follow processes
- Analytical mindset with interest in performance data
- Strong written and verbal communication skills
- Highly organized and able to manage multiple tasks
- Collaborative and proactive approach
- Must reside and work in the United States
- Reliable cable or fiber-optic broadband internet connection with minimum speeds of 10 Mbps download and 5 Mbps upload for remote work
- Must actively participate in video-based interviews and ongoing virtual meetings with camera on
- Use of note-taking tools, reference materials, or AI-powered tools during interviews or selection activities is prohibited unless prior written approval is obtained
Benefits:
- Remote First work environment with flexible work arrangements
- Reliable internet connection requirement for remote work (minimum 10 Mbps download and 5 Mbps upload)
- Home or remote office setup cost reimbursement
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunity and nondiscrimination
Apply To This Job