Digital Marketing Specialist - USA | Remote
About the Role
WorldatWork is seeking a Specialist, Digital Marketing to develop and execute integrated digital marketing initiatives that strengthen brand visibility, protect organizational reputation, and support business priorities. This role focuses on building stakeholder relationships, creating compelling content, and delivering clear, consistent messaging across external and internal channels. The position supports marketing, events, research, education, and membership initiatives through strategic storytelling, campaign execution, social media engagement, and corporate communications. The Specialist will work closely with internal teams, business stakeholders, and agency partners to engage audiences, promote organizational offerings, and maintain consistent brand messaging.
Key Responsibilities
Coordinate and execute integrated marketing campaigns across email, websites, social media, mobile, and other digital channels in alignment with organizational and marketing strategies. Create audience-focused marketing content and copy, including emails, social media posts, website and landing-page content, mobile app content, campaign messaging, and promotional materials. Manage marketing and content calendars for assigned business lines, coordinating deliverables, timelines, approvals, and dependencies across internal teams, agency partners, and business stakeholders. Support the promotion and launch of WorldatWork research by working with Research, subject-matter experts, Communications/PR, and agency partners to turn key findings into engaging digital content, promotional campaigns, and related assets. Execute marketing initiatives that support membership acquisition, engagement, renewal, and retention, communicating the value of WorldatWork membership across audiences and channels. Develop marketing content and campaigns for courses, certifications, and other education offerings in collaboration with business stakeholders, taking product priorities, target audiences, and enrollment goals into account. Prepare creative and content briefs and coordinate with internal creative resources and agency partners on campaign assets, research reports, digital experiences, and other marketing deliverables. Maintain and update website, landing-page, and digital content for assigned business lines, ensuring information is accurate, timely, engaging, optimized for each channel, and consistent with brand standards. Collaborate with the broader Marketing team on audience targeting, campaign execution, customer journeys, and performance optimization, using data and insights to improve content and campaign effectiveness. Identify opportunities to repurpose content across channels and formats to extend the reach and value of research, education, membership, and other organizational content. Build cross-functional relationships, manage multiple projects and competing priorities, and keep stakeholders informed about campaign status, timelines, requirements, and deliverables. Develop and maintain a consistent social media presence that supports public relations, brand visibility, and thought leadership goals. Plan, create, and publish high-quality social content across priority platforms in alignment with brand voice and messaging guidelines. Promote key announcements, media coverage, campaigns, events, and leadership perspectives through coordinated social media activity. Work with internal stakeholders to identify timely and relevant content opportunities and maintain message alignment. Monitor social media performance, audience engagement, and platform trends to inform optimization and recommendations. Align social media content with PR, communications, and marketing initiatives to support integrated campaigns. Assist in developing communication materials, including speeches, executive messages, Q&As, and announcements. Support crisis and issues-related communications by helping deliver timely, consistent, and accurate information. Maintain brand voice and messaging guidelines across communication channels. Identify storytelling opportunities that highlight organizational impact, innovation, and milestones. Write high-quality content, including thought leadership pieces, blogs, case studies, and social media content. Support internal communication campaigns, including newsletters, staff meetings, employee updates, and change communications. Ensure internal messaging is clear, consistent, and aligned with organizational culture and priorities. Provide outstanding customer service to internal and external stakeholders while performing other assigned duties. Perform other duties as assigned, including supporting other functional areas to cover absences or provide relief, help balance peak workloads, or contribute to the organization as needed.
Required Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related discipline. 4+ years of experience in public relations, corporate communications, or media relations. Proven experience in media handling and securing high-quality press coverage. Demonstrated excellence in writing, editing, and verbal communication. Knowledge, Skills & Abilities Knowledge of digital public relations, social media strategy, and influencer engagement. Knowledge of brand messaging, content development, and editorial standards. Exceptional writing, editing, and storytelling skills across different formats. Comfort publishing content across social media platforms, including LinkedIn, Facebook, Instagram, and TikTok, and using analytics to improve performance. Ability to develop engaging content tailored to different audiences. Ability to navigate complex global communication challenges with agility and sensitivity. Ability to collaborate effectively across cross-functional teams. Supervisory Responsibilities Not applicable. Salary and Benefits Hiring range: $60,000–$80,000. Eligibility for an annual discretionary bonus, with a target of 5% of base salary. Ongoing professional development and training opportunities. Health, dental, and vision benefits. Well-being benefits. Health savings and flexible spending options. Retirement benefits. Work Arrangement This position may be worked remotely. About WorldatWork WorldatWork is the organization referenced in this role's marketing, research, education, and membership responsibilities. The position works across these business areas to support organizational communications, audience engagement, and brand visibility.