Digital Strategist

Senior Integrated Marketing Campaign Strategist – B2B SaaS Location: Remote – USA Role Overview A senior-level opportunity is available for an Integrated Marketing Campaign Strategist to lead multi-channel campaigns for enterprise product launches and ongoing marketing initiatives. The role involves developing integrated campaign strategies, aligning cross-functional marketing teams and connecting activity across owned, earned and paid channels to deliver a consistent enterprise buyer experience. The successful candidate will oversee campaigns from initial strategy and briefing through launch, optimisation and performance analysis.

Key Responsibilities

Develop and manage integrated campaign plans across web, content, social media, communications, events, partnerships and paid media. Lead campaigns from initial brief through launch and ongoing optimisation, ensuring consistent messaging and customer experiences across channels and regions. Establish campaign objectives, timelines, milestones, dependencies and decision-making processes. Coordinate cross-functional teams across Product Marketing, Brand, Creative, Communications, Marketing Operations, Analytics and Sales. Define target audiences and enterprise buying groups, mapping campaign touchpoints to customer needs and buying journey stages. Translate product positioning and customer insights into compelling market narratives. Partner with analytics teams to define full-funnel performance measures and evaluate campaign effectiveness. Analyse engagement, brand and revenue data to identify performance opportunities and recommend improvements to messaging, creative, audiences and channel strategy. Requirements 8+ years of experience in B2B marketing, integrated campaigns, enterprise marketing, product marketing or a related discipline. Experience in SaaS or technology environments preferred. Proven track record developing and leading campaign strategies tied to pipeline and revenue generation. Strong understanding of campaign architecture, audience segmentation, messaging, buyer journeys, channel planning and performance measurement. Experience coordinating owned, earned and paid marketing programmes. Ability to translate complex product positioning and enterprise customer insights into effective marketing campaigns. Strong analytical skills, with experience using campaign, engagement and revenue data to guide optimisation decisions. Preferred Experience Leading enterprise product launch campaigns and evergreen marketing programmes across multi-product portfolios. Working with Corporate Communications, analyst relations, customer advocacy and social media teams. Familiarity with marketing automation, CRM, media, intent, experimentation and attribution platforms. Experience using AI tools to support research, content development, analysis and campaign planning. Work Arrangement: Fully remote