Director, Community Marketing
CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit's global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention.
Key Responsibilities:
• Affiliate Communications
◦ Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
◦ Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance
◦ Develop new owner channels, such as SMS
• Affiliate Toolkit (ATK)
◦ Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit
◦ Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms
◦ Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides
• International Community Marketing
◦ Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)
◦ Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally
◦ Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout
◦ Own localization of affiliate resources and campaigns across core languages
• Owners & Coaches Conference and CrossFit Games
◦ Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications
◦ Set registration and attendance goals and track sales through the cycle with the Events team
◦ Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming
• Campaign Activation
◦ Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines
• Engagement and Sentiment
◦ Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap
◦ Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities
• Affiliate Media Activation
◦ Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach
◦ Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets
• Growth, Planning and Reporting
◦ Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates
◦ Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors
◦ Report affiliate marketing performance to leadership
Knowledge and Skills
• Experience owning email and lifecycle programs (Braze or similar)
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
• Event and campaign marketing experience across multiple teams
• Experience building or leading marketing across international markets, including managing in-market teams or partners
• Ability to lead cross-functional work without direct authority
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred
Education/Experience
• 8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.
What We Offer
• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off - empowering you to unplug
• Flexible spending account and 401(k) with employer matching- vested on day one
• CrossFit Courses Benefit and Membership Reimbursement
• Partnership Perks
CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit's global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention.
Key Responsibilities:
• Affiliate Communications
◦ Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
◦ Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance
◦ Develop new owner channels, such as SMS
• Affiliate Toolkit (ATK)
◦ Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit
◦ Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms
◦ Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides
• International Community Marketing
◦ Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)
◦ Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally
◦ Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout
◦ Own localization of affiliate resources and campaigns across core languages
• Owners & Coaches Conference and CrossFit Games
◦ Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications
◦ Set registration and attendance goals and track sales through the cycle with the Events team
◦ Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming
• Campaign Activation
◦ Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines
• Engagement and Sentiment
◦ Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap
◦ Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities
• Affiliate Media Activation
◦ Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach
◦ Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets
• Growth, Planning and Reporting
◦ Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates
◦ Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors
◦ Report affiliate marketing performance to leadership
Knowledge and Skills
• Experience owning email and lifecycle programs (Braze or similar)
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
• Event and campaign marketing experience across multiple teams
• Experience building or leading marketing across international markets, including managing in-market teams or partners
• Ability to lead cross-functional work without direct authority
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred
Education/Experience
• 8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.
What We Offer
• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off - empowering you to unplug
• Flexible spending account and 401(k) with employer matching- vested on day one
• CrossFit Courses Benefit and Membership Reimbursement
• Partnership Perks
As the Director of Community Marketing, you will spearhead a new function that supports the global network of Affiliate owners. You will be responsible for developing and executing marketing strategies, creating training resources, and working closely with Country and Regional managers to ensure these tools are effectively utilized across the network. Your role will involve distributing resources and gathering feedback from Affiliate owners to continually improve support systems. You will collaborate with the Director of Growth Marketing on acquisition campaigns and report directly to the CMO. Expect to lead the creation of a dynamic Marketing Playbook and training syllabus, ensuring consistent updates and iterations based on feedback and new insights. Your efforts will directly contribute to our Affiliates' growth and proficiency, significantly impacting their success and the overall brand. RESPONSIBILITIES: ● Strategy Development: ○ Create and implement comprehensive marketing strategies and tools to support the success of Affiliate owners globally. ○ Partner with Channel team (Email & Social) to build Affiliate and community facing comms plans. ● Resource Creation: ○ Develop and maintain a dynamic Marketing Playbook, continually updating and refining it to meet the evolving needs of Affiliate owners. ○ Design and implement a robust training syllabus to enhance the marketing proficiency of Affiliate owners. ● Collaboration: ○ Partner with Country and Region managers to develop resources and establish a regular training cadence, ensuring consistent support across the global network. ○ Work closely with the Director of Growth Marketing on acquisition media campaigns, providing insights and reporting results to the GYM team. ● Feedback Integration & Communication: ○ Collect and elevate feedback from Affiliate owners to inform strategy and resource development. ○ Serve as the primary liaison between the Marketing team and the GYM team, ensuring clear and effective communication. ● Performance Monitoring: ○ Track and report on the effectiveness of marketing strategies and training programs, making data-driven adjustments as necessary. EXPERIENCE, KNOWLEDGE, AND SKILL: ● Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). ● Proven experience (8+ years) in marketing, community management, or a related field. ● Demonstrated experience in developing and implementing marketing strategies and training programs. ● Experience working with a global network or decentralized teams, preferably in the fitness or wellness industry. ● Strong background in partnership management and collaboration with cross-functional teams. ● Experience in a leadership role, with a track record of managing and developing teams. ● In-depth understanding of marketing principles, strategies, and best practices. ● Knowledge of the fitness industry, particularly the needs and challenges of Affiliate owners. ● Familiarity with training and resource development for a diverse, global audience. ● Understanding of feedback mechanisms and how to incorporate feedback into strategic planning. ● Ability to develop and implement long-term marketing strategies that align with organizational goals. ● Excellent verbal and written communication skills, with the ability to effectively convey information to a diverse audience. ● Proficiency in analyzing data to inform decision-making and strategy adjustments. ● Familiarity with marketing tools and platforms, CRM systems, and data analysis software. WHAT WE OFFER: ● Rich Medical, Dental, and Vision plans ● Discretionary Paid Time Off – empowering you to unplug whenever and however you need to ● Flexible spending account and 401(k) with employer matching - vested on day one ● CrossFit Gym Membership Reimbursement ● CrossFit Courses Benefit ● Partnership Perks CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws.8+ years in community, member, or B2B marketing; experience with email/lifecycle programs (Braze), CMS and analytics (Amplitude); international marketing leadership; Bachelor's degree in Marketing or Business; CrossFit Level 1 preferred.
Key Responsibilities
- leading affiliate communications
- managing marketing resources
- driving international marketing
Skills & Tools
Braze, Amplitude, CMS
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About CrossFit
A fitness company that builds a global community of affiliates and coaches. — Industry: Healthcare