Director, Data Strategy & B2B Marketing Analytics

This is a Direct Hire opportunity that sits 100% remote in the United States with the exception of: Alabama, Alaska, Hawaii, Kentucky, Mississippi, Louisiana, Montana, Nevada, North Dakota, South Dakota, Vermont, West Virginia, Wyoming, Washington, DC. Due to client requirements, candidates must be able to work W2 without visa sponsorship. Our client is seeking a B2B marketing measurement leader who can connect marketing activity to pipeline and revenue with confidence. This role sits at the intersection of marketing operations, CRM, analytics, and tracking. You'll own the measurement strategy from first touch through closed revenue, ensuring campaign data is captured correctly, flows cleanly across systems, and delivers trusted insights for leadership.

Key Responsibilities

Own end-to-end measurement of marketing's impact on pipeline and revenue. Define tracking strategy across web, media, marketing automation, and CRM platforms. Lead GTM, data layer, UTM, tagging, and campaign taxonomy governance. Ensure clean data flow between marketing automation platforms and Salesforce. Validate campaign attribution and funnel performance from lead to opportunity to revenue. Partner with Marketing Ops, Sales Ops, Analytics, and Data teams to resolve measurement gaps and improve data quality. Translate business questions into reporting, attribution, and measurement strategies. Requirements: Experience with MTA, MMM, Incrementality, or Predictive measurement Deep B2B marketing measurement and analytics experience. Expertise connecting marketing efforts to opportunities, pipeline, and revenue. Strong Salesforce knowledge, including campaign architecture and campaign influence. Experience with Marketo, Pardot, Eloqua, HubSpot, or similar MAP platforms. Strong understanding of lifecycle management, lead routing, attribution, GTM, data layers, and UTM governance. Experience with ABM platforms such as 6sense or Demandbase. Ability to communicate effectively with both executive stakeholders and technical teams. Preferred Background Salesforce + Marketo expertise Multi-touch attribution and account-based measurement Enterprise B2B environments Agency or consulting experience Proven success building trusted marketing-to-revenue measurement frameworks This is an opportunity to shape how a growing organization measures marketing performance and influences revenue decisions at the executive level. If you thrive at the intersection of strategy, data, technology, and business impact, we'd love to connect.