Director, E-commerce

Job Description:

• Serve as the end-to-end business leader and general manager for Odeko's approximately $40–50M Shopify-based ecommerce business
• Own the full ecommerce P&L and accountability for revenue growth and profitability/contribution margin
• Define and execute commercial strategy across customer acquisition, conversion, AOV, and retention
• Own product assortment, pricing, promotional strategy, and key vendor relationships
• Own the on-site experience, conversion UX, product/merchandising presentation, and Shopify roadmap
• Own forecasting, demand planning, reporting, and analytics supporting business decisions and the P&L
• Lead a cross-functional team spanning merchandising, site experience, and analytics
• Partner through dotted-line relationships with Marketing on demand generation and brand, and Operations on fulfillment and supply
• Ship measurable improvements to conversion, AOV, and retention in the first 1–3 months
• Establish merchandising, site, analytics, forecasting, and reporting operating rhythms
• Deliver a growth plan that increases revenue while holding or improving contribution margin
• Establish growth levers beyond the current customer ICP

Requirements:

• Deep, hands-on experience running a Shopify-based B2B ecommerce business
• Track record of scaling an ecommerce business through a growth inflection
• Ownership of an ecommerce or business-line P&L
• Fluency across merchandising, on-site conversion, and analytics
• Proven ability to lead through influence and align dotted-line Marketing and Operations partners
• Strong analytical rigor and fluency in ecommerce P&L metrics
• Deep command of ecommerce digital advertising tools, paid channel economics, ROAS, and CAC
• Strong grasp of customer flows across the funnel and ability to improve conversion and retention
• Fluency in product selection and tools for understanding customer ICP, growing net-new customers and AOV among existing customers
• Nice to have: experience leading full site rebuilds/re-platforms
• Nice to have: subscription, replenishment, or B2B/wholesale ecommerce experience
• Nice to have: Shopify Plus and its app/integration ecosystem
• Nice to have: Shopify Collective and online marketplace experience
• Nice to have: relevant category or customer-segment experience

Benefits:

• Fast-paced environment and growth opportunities
• Competitive compensation
• Healthcare benefits
• Opportunity for equity
• Other great perks; full lists of benefits available upon request