Director, Media Portfolio Strategy

Remote Eligibility

This role is fully remote eligible, but you must reside in one of the states approved for remote work. If you are hired and are not working from one of the states listed, you may be subject to corrective action up to and including termination.

Job Description

The Director, Media Portfolio Strategy serves as the strategic leader responsible for portfolio-level media strategy, performance oversight, and measurement connectivity across Brand Marketing and Best Buy Ads. This role provides a holistic view of media investments and performance, ensuring decisions are aligned to business priorities and informed by insights from across the organization. Working with leaders across media, analytics, measurement, insights, and senior business stakeholders, this leader drives alignment, establishes planning and performance frameworks, and translates insights into recommendations that strengthen decision-making and business outcomes across the media portfolio. This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area. The specific work arrangements may vary by role and team. The recruiter or hiring manager will provide more details during the hiring process. What you'll do

• Own the holistic media portfolio strategy across Brand Marketing, Best Buy Ads, and Marketplace ensuring investment decisions are informed by enterprise priorities, portfolio performance, and growth opportunities.
• Lead and partner with media, measurement, analytics and insights teams to create and operationalize a connected approach to media measurement, ensuring insights are translated into actionable planning, optimization, and investment decisions.
• Establish and operationalize a portfolio-level view of media investments and performance, identifying trends, opportunities, risks, and efficiencies across the media portfolio to inform planning and investment decisions.
• Build and lead the Media Portfolio Center of Excellence, establishing strategy and planning frameworks, best practices, and processes that improve consistency, effectiveness, and decision-making across the organization.
• Strategically advise media and marketing leadership, developing recommendations that inform investment prioritization, portfolio optimization, and long-term media strategy.
• Lead media investment and performance scenario planning for business reviews, planning cycles, and leadership discussions, synthesizing inputs from multiple teams into clear insights, recommendations, and actions.
• Partner with marketing, category, finance, and decision science teams to shape media forecasts that anticipate customer demand across the retail sales calendar.
• Build, lead, and develop a high-performing team while extending the team's influence across a broader cross-functional community, and building the capabilities that raise the quality of media investment decisions enterprise-wide.

Basic qualifications

• 10+ years of experience in media strategy, marketing strategy, retail media, analytics, measurement, insights, or a related field.
• 5+ years of experience working across media strategy, media effectiveness, measurement, or insights functions.
• 5+ years of experience leveraging media measurement and effectiveness approaches, including marketing mix modeling, attribution, incrementality testing, and performance measurement frameworks, to inform business and investment decisions.
• Experience developing strategic plans, business reviews, or portfolio-level recommendations that balance short-term performance with long-term business objectives.
• Proven ability to lead complex cross-functional initiatives and drive alignment across multiple teams and senior stakeholders.
• Experience influencing planning, investment, or business decisions through data-driven recommendations and executive-level communication.
• Strong communication, storytelling, and stakeholder management skills, including experience presenting strategic recommendations and performance insights to senior leaders.

Preferred qualifications

• Experience within a retail media network, retailer, agency, or consumer-focused marketing organization.
• Experience supporting annual planning, portfolio planning, or media investment decision-making processes.

What’s in it for you We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life. Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service. Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary. For more information about benefits, LOA and paid time off, please refer to our Benefits Guide. About us As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™ Best Buy is an equal opportunity employer. Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

10+ years in media strategy, marketing strategy, retail media, analytics, measurement, insights, or related field; 5+ years in media strategy/effectiveness/measurement; experience with marketing mix modeling, attribution, incrementality testing; proven leadership in cross-functional initiatives.

Key Responsibilities

• leading media strategy
• managing portfolio performance
• building measurement frameworks

Job Details

• Category: Marketing
• Seniority: Senior Level
• Commitment: Full Time
• Workplace: Remote — Illinois, United States
• Salary: USD 121,150 – 216,350 / year
• Languages: English

Benefits

• Generous paid time off
• Retirement plan

About Best Buy

A retailer that enriches lives through technology, offering products and services in stores, online, and in customers' homes. — Industry: Retail and Wholesale

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