Director of Events & Marketing

Position Title: Director of Events & Marketing, Coney Island BID Reporting To: Executive Director Salary Range: $63,000 - $83,000, bonus eligible Schedule: Full-Time Exempt, Option to work remotely 1 day per week May-September and 2 days per week October – April. Must be available to work weekends and evenings, and some holidays for scheduled events. POSITION SUMMARY The Director of Marketing and Events will work with and under the Executive Director to develop and produce programs and special projects, as well as lead marketing strategy for the organization. This includes executing public events, leading district-wide marketing and publicity efforts, and organizing internal outreach/informational events for BID stakeholders, as well as aiding in and overseeing initiatives that generate income to support event programming. Event production and social media skills are critical pillars of the job. This position is the first point of contact for inquiries about involvement with the organization and has management responsibility for other staff, interns, and freelancers. This role is a unique hands-on chance to lead a coordinated Marketing, Public Events, and Promotions program. Candidates will have the opportunity to establish and improve on existing programs and marketing materials, flex their creative muscles, and integrate a new brand identity within the organization and local community. The role also requires a strong investment in creating and strengthening community relationships and representing the Coney Island BID as a reliable and consistent community partner. DUTIES AND RESPONSIBILITIES Programming + Events Management Lead planning and execution of BID events: seasonal events, networking/hiring events, workshops/seminars, brokers breakfasts, and small business/retailer meetings. Produce various scale programming for the community, and public at large, including fundraising events, seasonal community events & similar networking events Work with ED to evaluate existing programs and develop new events and initiatives that reflect community interests, BID priorities, and potential revenue opportunities Manage event logistics, schedules, permits, vendors, budgets, promotion, and on-site Execution. Develop and maintain a coordinated annual calendar of marketing campaigns, programs, and events. Marketing & Communications Lead the BID’s district-wide marketing, publicity, and promotional efforts, working with the Executive Director to develop and implement an annual marketing plan that reflects the organization’s vision and goals. Manage the BID’s social media, email communications, website, and digital presence, including creating and curating original content, maintaining a consistent posting schedule, and responding to routing inquiries. Oversee the design, production, and distribution of digital and print materials; coordinate with staff, designers, photographers, and consultants as needed. Promote local businesses, neighborhood assets, events, and BID initiatives through engaging campaigns and storytelling. Collect, track, and report relevant marketing and neighborhood data to evaluate reach, engagement, and results. Community Partnerships & Sponsorships Build and maintain relationships with local businesses, community organizations, stakeholders, and prospective partners; represent the BID as a reliable, engaged community partner throughout the year. Collaborate with neighborhood organizations on activities such as job fairs, volunteer days, and holiday drives. Develop and maintain the BID’s partnership pitch deck; identify, present, and pursue sponsorship and other revenue opportunities for marketing and events in coordination with the Executive Director. Team Supervision and Administration Manage the seasonal intern program, including recruitment, interviews, scheduling, training, and supervision. Coordinate and oversee freelancers, consultants, vendors, volunteers, and temporary event staff for assigned projects, ensuring clear deliverables and deadlines. Prepare and monitor budgets for assigned marketing and event activities; maintain related sponsorship, grant, and revenue tracking and support required reporting and compliance. Respond to public and press information requests in coordination with the Executive Director. Attend meetings and represent the organization as needed. QUALIFICATIONS 2–5 years of experience in events, communications, marketing & sponsorships, with demonstrated ability to manage projects from start to finish. Strong writing, communication, content creation, and social media skills; proficiency with Google Workspace, Microsoft Office, and Canva. Adobe Creative Suite experience preferred. Highly organized, detail-oriented, and able to manage multiple projects, deadlines, and budgets simultaneously. Creative, proactive self-starter who can work effectively without constant supervision, exercise sound judgment, and communicate progress and challenges to the Executive Director. Collaborative, flexible team player who enjoys a small-office environment and is willing to pitch in on hands-on assignments, including events and outdoor activities. Ability to build respectful, productive relationships with businesses, community members, staff, and partners from diverse backgrounds. Experience supervising staff, interns, vendors, or event teams preferred. Experience in fundraising, marketing, nonprofit organizations, or business improvement districts is a plus. ABOUT THE BID Founded in 2026, The Coney Island BID is one of 77 Business Improvement Districts across the city. BID Services include sanitation and streetscape beautification, small business support, and local district marketing and promotion. The Coney Island BID seeks to support the many parts of Coney Island and, at the same time, recognize and enhance what makes each of them distinct. Pay: $63,000.00 - $83,000.00 per year

Benefits

Dental insurance Health insurance Paid time off Vision insurance Work Location: In person