Director of Lifecycle Marketing

Director, Lifecycle Oct. 2026 About Amplify Amplify is life insurance with a twist. We're a direct-to-consumer agency working with multiple top carriers, licensed in all 50 states, and offering term, whole life, and Indexed Universal Life (IUL). That signature product, IUL, pairs lifelong protection with cash value that can build over time. We serve a variety of customers from high earners using life insurance as part of their wealth plan, to young families getting covered for the first time. We're an early-stage startup with a small team that just raised and is ready to grow. Our customers come to us for meaningful financial protection, and our job is to make sure they get that value every year they're with us, not just the day they sign up. Learn more at getamplifylife.com. The opportunity We're hiring our Director of Lifecycle to build Amplify's lifecycle program from the ground up. There's no playbook to inherit and no team of specialists to delegate to yet. You'll design the strategy, pick the tools, write the first emails, build the first journeys, and prove what works. Lifecycle at Amplify covers the whole customer relationship, starting well before the policy. Many of our customers get a quote online, take weeks to decide, and finish their application with one of our licensed agents. You'll own that path from quote to submitted application, the handoff to our agents, and everything after the policy is issued: onboarding, keeping coverage in force, annual reviews, upgrades, and referrals. This role is for someone who has done Lifecycle well at scale and knows what "good" looks like, but who still loves being hands-on. As the program proves itself, you'll have the chance to grow a team around it. You'll report directly to the CMO and work closely with our licensed agent team, product, data, compliance, and brand. What you'll do In your first 90 days - Audit every message, touchpoint, and data source we have today, and map the full customer path from first quote to submitted application to policyholder (or lapse). - Ship quick wins in the first month: fast follow-up for new quotes, a real nurture sequence for people still deciding, and a cleaner handoff from digital lead to licensed agent. - Stand up a policy delivery and early-onboarding sequence that helps new customers keep their coverage in force. - Validate and build