Director of Market Development
Company Description
Aviation Business Consultants International Inc. specializes in helping aviation companies align their marketing and sales efforts to drive predictable, long-term growth. The company’s Aviation Demand Engine replaces fragmented tactics with an aviation-specific revenue system that unifies prospecting, nurturing, sales enablement, and referrals. ABCI focuses on organizations offering technical, trust-driven solutions, including software providers, MROs, and charter operators, that seek measurable results without building large internal marketing teams. By structuring every stage of the aviation sales cycle into a repeatable process, ABCI helps clients achieve consistent visibility, trust, and follow-up. Applicants join a team dedicated to systematic, data-informed strategies that create sustainable competitive advantage in a complex, risk-averse industry. Role Description The Director of Market Development is a full-time, remote role responsible for shaping and executing market development strategies for aviation clients and ABCI’s own offerings. This role leads market planning initiatives, defines target segments, and designs programs to generate and nurture demand across long sales cycles. Day-to-day responsibilities include conducting market and competitive research, analyzing customer and campaign data, and translating insights into actionable go-to-market plans. The Director collaborates closely with sales, marketing, and client-facing teams to align messaging, prospecting, and sales enablement activities with market opportunities. The role also involves building and maintaining strategic partnerships, reporting on key performance metrics, and continuously optimizing the market development engine to deliver measurable, compounding results.
Qualifications
Candidates should possess strong Market Analysis and Market Research skills to understand aviation segments, competitors, and customer needs. Candidates should possess solid Analytical Skills to interpret data, evaluate performance, and support data-driven decisions. Candidates should possess Market Planning expertise to develop positioning, segmentation, and go-to-market strategies. Candidates should possess Sales-related experience in supporting or leading revenue growth initiatives, ideally in B2B environments. Experience in aviation or complex, technical, trust-driven industries is highly beneficial. Proven ability to work effectively in a remote, cross-functional setting with excellent communication and stakeholder management skills. Demonstrated leadership in developing and executing long-cycle demand generation or market development programs. Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree or relevant certifications are a plus.