Director of Market Strategy
Company Description
ARKA STUDIO is an AI-native creative studio that combines high-quality craft with the speed and scalability of advanced AI systems. The studio delivers campaigns, content, design, and motion through flexible models, including always-on subscriptions, white-label production, and hands-on training. ARKA STUDIO also builds custom AI tools, agents, and workflows that are tailored to each client’s business and fully owned by them. Work is guided by a disciplined production pipeline and senior creative leadership, ensuring output that is fast, distinctive, and aligned with each client’s unique brand. Role Description The Director of Market Strategy is a full-time, remote role responsible for shaping ARKA STUDIO’s market positioning and growth strategy in the AI-powered creative and software space. This role involves conducting ongoing market and competitive research, analyzing industry trends, and identifying new business opportunities and strategic partnerships. The Director will develop and refine go-to-market strategies, segment and prioritize target markets, and collaborate with sales, marketing, and product teams to align offerings with market needs. Daily responsibilities include building data-driven market models, defining pricing and packaging strategies, preparing executive-level insights and recommendations, and supporting sales with strategic guidance and materials. The Director will also monitor performance against strategic goals and adjust plans as needed to drive sustainable revenue growth.
Qualifications
Strong market analysis and market research skills to evaluate trends, competitors, and customer needs. Advanced analytical skills to interpret data, build models, and generate actionable insights. Proven strategic planning experience, including developing and executing go-to-market and growth strategies. Background in sales or commercial strategy, with the ability to partner effectively with sales teams. Experience in technology, AI, creative services, or related industries is highly beneficial. Demonstrated ability to work remotely, manage multiple projects, and collaborate across functions. Excellent written and verbal communication skills, including presenting to senior leadership. Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree is a plus.