Director of Marketing
Director of Marketing | Remote (Must be located in AZ/NV/UT/TX) Build the engine. Don't just run the campaigns. A fast-growing consulting firm serving healthcare practices is looking for a hands-on growth marketer to own lead gen and brand awareness end to end. This is a builder role: you'll set the strategy, run the channels, lead the team, and own the number. What you'll own Demand gen: email, social, podcasts, and events targeting business owners, plus ABM, lead scoring, and nurture sequences Digital and search: the website, SEO, AEO, and GEO, so the brand shows up in Google results, AI answers, and tools like ChatGPT and Perplexity. Plus paid ads across Google and Meta. PR and events: media relations, press coverage, and thought leadership placements in industry publications. Plus live events, webinars, speaking engagements, and industry association partnerships. Content and brand: expertise-led content and sales enablement assets that make the sales team's job easier The team: internal staff and outside agencies, held accountable to results The numbers: dashboards, CPL and ROI targets, and the marketing budget You're a fit if you have 5+ years in B2B marketing with real ownership of pipeline results (selling to small business owners is a big plus) Proven people leadership: you coach, set the bar, and hold it Hands-on chops in Meta, paid digital, email/SMS, content, and events A working command of AEO and GEO: structured content, schema, and authority-building that gets you cited by AI search, not just ranked PR experience: pitching media, landing earned coverage, and positioning leaders as go-to experts Fluency in HubSpot (certified or deep experience) A habit of using AI tools to work faster and smarter Comfort with data. You find the signal and act on it. Availability for event travel, including some weekends What success looks like: a steady flow of MQLs that close, traffic and engagement climbing quarter over quarter, the brand showing up when buyers ask AI tools for answers, events that fill seats and drive revenue, and every budget dollar earning its keep. Why this role: you get full-funnel ownership in a specialized, fast-growing niche, with a clear path to broader scope as the company scales. You'll also own the full visibility stack: earned media, search, and AI answers working together. What's in it for you: This company values collaboration, innovation, and work-life balance. The culture is intentional, prioritizing a work environment where team members thrive. Benefits include 401(k) retirement plan (up to 4% company match) Monthly health stipend Generous paid time off schedule Continuing education reimbursement Reports to the CRO. Fully remote, with occasional travel for events.