Director of Marketing Operations

Role Description The Director of Marketing Operations is a full-time, remote role responsible for building and optimizing the processes, systems, and analytics that support the marketing function. This role oversees campaign operations, marketing technology, lead management workflows, and performance reporting to ensure efficient execution and clear visibility into results. Day-to-day responsibilities include partnering with marketing, sales, and finance to align planning and budgeting, standardizing processes, and improving data quality across platforms. The director will design and maintain dashboards, define KPIs, and lead continuous improvement initiatives for marketing performance and operational efficiency. This role also manages vendor relationships, guides documentation and enablement for marketing tools, and may lead or mentor a small operations and analytics team.

Qualifications

Strong Marketing Operations experience, including campaign execution, process design, and marketing technology management Proficiency in Marketing Analytics, with the ability to build reports, define KPIs, analyze performance, and translate data into recommendations Experience in Market Planning, including forecasting, budgeting, resource allocation, and alignment with business goals Background in Operations Management, with skills in workflow optimization, documentation, and cross-functional coordination Advanced Analytical Skills, including problem-solving, data interpretation, and the ability to support strategic decision-making Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo or similar) Excellent communication and stakeholder management skills, with the ability to collaborate across teams and levels Demonstrated leadership experience, including mentoring or managing team members in a remote or distributed environment Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree or relevant certifications are a plus