Director of Product Marketing

Role Description This full-time remote role leads product marketing strategy and execution across the organization. The Director of Product Marketing will develop and refine product positioning and messaging, oversee go-to-market plans for new and existing offerings, and ensure alignment with overall business and revenue objectives. Day-to-day responsibilities include conducting and synthesizing market and competitive research, collaborating with product and sales teams to define target segments and value propositions, and building sales enablement materials such as pitch decks, battlecards, and product one-pagers. The role also involves partnering with marketing teams to plan campaigns, manage product launches, track performance metrics, and continuously optimize messaging and go-to-market strategies based on data and customer feedback. This position requires leadership in guiding cross-functional stakeholders and mentoring team members to maintain high standards in product marketing practice.

Qualifications

Strong product marketing foundation, including Go-to-Market Strategy and Marketing skills for planning launches and driving demand. Ability to conduct and interpret Market Research to understand customer needs, market trends, and competitive dynamics. Expertise in crafting clear, compelling product Messaging tailored to different buyer personas and segments. Experience with Sales Enablement, creating tools and content that support sales teams in positioning products and closing deals. Proven track record in a senior product marketing or related leadership role, ideally in B2B or technology-driven environments. Strong analytical abilities with experience using data and KPIs to measure impact and inform strategic decisions. Excellent written and verbal communication skills, with the ability to present complex concepts simply and persuasively. Demonstrated success working cross-functionally with product, sales, and marketing teams in a remote or distributed environment. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.