Director of Sales Enablement

Role Description The Director of Sales Enablement is a full-time, remote role responsible for building and optimizing the tools, processes, and strategies that support the sales team’s performance and growth. This role designs and implements sales enablement programs, including training, playbooks, and performance metrics, to align sales activities with business objectives. The Director collaborates closely with Sales, Operations, Customer Service, and Business Development to improve lead generation, pipeline management, and customer retention. Daily responsibilities include analyzing sales data, identifying gaps in skills or processes, refining sales methodologies, and ensuring that teams have the resources required to communicate product value effectively. The role also drives cross-functional alignment with marketing and product teams to create consistent messaging and support revenue targets in the GCC pet care market.

Qualifications

Strong Sales and Business Development skills, with a track record of driving revenue growth and market expansion. Experience in Sales Operations, including process design, performance measurement, and use of CRM and sales enablement platforms. Background in Customer Service, with the ability to shape customer-centric sales practices and retention strategies. Proven Team Management capabilities, including coaching, mentoring, and developing sales professionals in a remote environment. Strategic thinking and analytical skills to interpret sales data, forecast trends, and make data-informed decisions. Excellent written and verbal communication skills and ability to collaborate across departments and regions. Experience in the pet care, FMCG, or retail sectors in the GCC region is an advantage. Bachelor’s degree in Business, Marketing, or a related field; advanced degree or relevant certifications are a plus.