Director of SEO

Location: US-Based Applicants Only. Individuals outside the US will not be considered. Employment Type: Full Time, Remote Job OverviewWe are expanding our SEO team and seeking a seasoned professional to lead our SEO department as Director of SEO at WM Marketing. In this key leadership role, you will oversee a team of SEO Managers and ensure the successful execution of multiple organic campaigns by developing and implementing advanced on-site, off-site, and AI search strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Marketing Six is a dynamic, fully remote digital marketing company. We are a team of innovative and collaborative individuals dedicated to helping our clients achieve their business goals through organic strategies. As search evolves beyond traditional results pages into AI-powered answers, we're looking for a leader who can keep our clients visible wherever their customers are searching.

Responsibilities

Lead and mentor a team of SEO Managers to execute effective SEO, GEO, and AEO strategies for multiple campaigns. Implement SEO strategy deliverables for key clients. Provide strategic guidance and oversee the planning, development, and implementation of advanced SEO initiatives. Develop and lead the agency's GEO/AEO practice, building strategies that increase client visibility and citations in AI-generated answers across platforms such as Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Claude. Optimize content for answer engines, including featured snippets, People Also Ask, and voice search, by structuring content around clear, direct answers to user questions. Strengthen entity signals and brand authority (E-E-A-T, consistent citations, reviews, and third-party mentions) that influence how AI systems understand and recommend clients. Monitor and evaluate SEO performance and organic KPIs, including AI search visibility, brand mentions, and citation share in AI-generated results, ensuring the delivery of high-quality results. Collaborate with cross-functional teams, including web development, content, and marketing, to align strategies with campaign objectives. Take a leadership role in maintaining technical site health, including addressing redirects, crawlability for AI crawlers, and schema/structured data optimization. Oversee the optimization of Google Business Profiles for improved local search and local AI answer visibility. Conduct comprehensive website audits, including AI search readiness, to identify areas of improvement and growth opportunities. Play a pivotal role in the setup of site migrations, redesigns, and new website launches. Stay current on SEO, GEO/AEO, and AI search developments, ensuring our strategies remain cutting-edge, and educate the team and clients on how AI is changing search behavior. Qualifications6+ years of hands-on experience in SEO, with a strong background in SMB (small and midsize businesses) SEO. Proven expertise in technical SEO, content optimization, on-site, and off-site SEO strategies. Demonstrated experience with GEO/AEO, including optimizing content and brand presence for AI Overviews, LLM-powered search tools, and answer engines. Strong understanding of structured data, entity-based SEO, and how large language models retrieve and cite sources. Proficiency in using tools such as Google Search Console, Google Analytics, and SEO research tools (e.g., Ahrefs, Screaming Frog), plus familiarity with AI visibility tracking tools. A proactive problem-solver with a demonstrated ability to take initiative and drive results. Excellent communication skills, both written and verbal, including the ability to explain emerging AI search concepts to clients. Strong time-management skills and the ability to effectively manage a team. Preferred: Experience with WordPress and familiarity with SEO plugins. Preferred: Prior experience in SEO for law firms and attorney marketing. Compensation $80,000–$100,000 (DOE) + Performance-Based Bonuses. Employer Contributed benefits package, including medical, dental, and vision insurance. Participation in our market-share bonus structure. 15 days of paid time off per year, in addition to holidays. Paid parental leave to support work-life balance.