Dynamic Social Media Customer Care Specialist – Community Engagement & Brand Advocacy for brighthush

Introduction

At brighthush, we’re more than a brand – we’re a vibrant community of adventure seekers, outdoor enthusiasts, and everyday explorers who share a passion for the great outdoors. Our mission is to inspire, connect, and support people who live life on the road, in the wilderness, or simply in pursuit of unforgettable experiences. As the face of our community, you’ll play a pivotal role in nurturing relationships, amplifying our brand voice, and turning every interaction into a memorable moment.

Why Join brighthush?

Working at brighthush means you’ll be part of a forward‑thinking organization that values creativity, authenticity, and customer obsession. We empower our team members to own their work, experiment with new ideas, and grow both personally and professionally. Whether you’re a seasoned social media pro or a customer service champion looking to step into the digital arena, brighthush offers a dynamic environment where your voice matters.

Key Responsibilities

• Own the customer journey – From the first comment to the final resolution, ensure every community member feels heard, valued, and supported.
• Multi‑platform engagement – Respond to comments, questions, and direct messages across Instagram, Facebook, X, TikTok, Threads, Reddit, LinkedIn, and any emerging platforms that resonate with our audience.
• Proactive community building – Initiate conversations, share relevant content, and spark discussions that keep our community active and engaged.
• Authentic participation – Join the conversations where our audience already gathers, whether it’s niche subreddits, local Facebook groups, or trending TikTok challenges.
• Brand‑aligned communication – Write in a tone that reflects brighthush’s voice while adapting to each platform’s unique culture and expectations.
• Issue resolution with empathy – Turn challenging interactions into positive experiences, demonstrating patience, understanding, and a genuine desire to help.
• Escalation and follow‑up – Identify when a situation requires higher‑level support, ensure seamless hand‑offs, and track the issue until it’s fully resolved.
• Monitoring and insights – Keep an eye on brand mentions, trending topics, and community sentiment to surface opportunities and flag potential risks.
• Collaboration with the Community Experience team – Work closely with the Social Media Community Manager and cross‑functional partners to align on strategy, content, and customer experience initiatives.
• Data‑driven decision making – Use analytics tools to measure engagement, sentiment, and response times, and translate insights into actionable improvements.

Essential Qualifications

• High school diploma or equivalent (college coursework or certifications in communications, marketing, or customer service is a plus).
• Proven copywriting skills with the ability to craft clear, engaging, and brand‑consistent content across multiple platforms.
• Deep familiarity with Instagram, Facebook, X, TikTok, Threads, Reddit, and LinkedIn – understand each platform’s culture, best practices, and audience expectations.
• Strong critical thinking and sound judgment – able to assess a situation quickly and respond appropriately without relying on a script.
• Excellent organizational skills – manage multiple conversations simultaneously while maintaining high quality and timeliness.
• Authorization to work in the United States.
• Comfortable with flexible scheduling, including occasional evenings and weekends, to meet the needs of a 24/7 community.

Preferred Qualifications

• Passion for the outdoor lifestyle, whether it’s camping, RV travel, hiking, or any adventure that brings people together.
• Experience in the RV or outdoor industry, or a strong understanding of the products and services that resonate with our audience.
• Prior customer service, community management, or social media experience in any context – professional or personal.
• Familiarity with CRM platforms such as Salesforce or similar systems.
• Experience with social media management tools like Sprout Social, Hootsuite, or Buffer.
• Knowledge of social media analytics and reporting tools.

Skills & Competencies

• Communication Excellence – Clear, concise, and engaging writing that adapts to tone and platform.
• Empathy & Emotional Intelligence – Ability to understand and respond to the feelings and needs of community members.
• Problem‑Solving – Quick, effective resolution of issues while maintaining brand integrity.
• Time Management – Prioritize tasks, meet deadlines, and handle high‑volume interactions.
• Team Collaboration – Work seamlessly with cross‑functional teams, including marketing, product, and customer support.
• Adaptability – Thrive in a fast‑changing digital landscape and embrace new tools and trends.
• Analytical Thinking – Interpret data, identify patterns, and recommend improvements.

Career Growth & Learning Opportunities

At brighthush, we believe in continuous learning and career advancement. As a Social Media Customer Care Specialist, you’ll have the chance to:

• Progress into senior community management roles or specialized customer experience positions.
• Lead cross‑functional projects that shape brand strategy and customer engagement.
• Participate in workshops, conferences, and online courses to deepen your expertise in social media, customer service, and brand storytelling.
• Mentor new hires and share best practices across the Community Experience team.
• Contribute to the development of new tools, processes, and content strategies that elevate the brighthush brand.

Work Environment & Company Culture

brighthush fosters a culture of inclusivity, creativity, and collaboration. Our team values:

• Transparency – Open communication and honest feedback.
• Innovation – Encouraging fresh ideas and experimentation.
• Community – Building strong relationships both inside and outside the office.
• Work‑Life Balance – Flexible scheduling, remote options, and a supportive environment.
• Recognition – Celebrating achievements and milestones.

Compensation & Benefits

While the exact pay range for this role is determined by experience, skill set, and market conditions, we offer competitive hourly compensation. In addition to a fair wage, brighthush provides a comprehensive benefits package that includes:

• Paid Time Off (PTO) and paid parental leave (subject to eligibility).
• 401(k) retirement plan with company match.
• Health, dental, and vision insurance.
• Employee Assistance Program (EAP) for mental health support.
• Discounts on outdoor gear, travel, and partner services.
• Tuition reimbursement for approved courses and certifications.
• On‑the‑job training and professional development opportunities.
• Access to community events, meet‑ups, and exclusive brighthush experiences.

How to Apply

If you’re ready to bring your passion for social media, customer care, and the outdoors to a brand that values authenticity and community, we’d love to hear from you. Submit your application through our careers portal and join the brighthush family.

Equal Opportunity Employer

brighthush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or any other protected characteristic.