Dynamic Virtual Assistant – Lead Generation, CRM & Social Media Marketing Specialist (Remote, Part‑Time)

About brighthush

brighthush is a forward‑thinking wellness and lifestyle brand that empowers individuals to live their best lives through evidence‑based health solutions, engaging content, and community‑driven initiatives. With a growing presence across digital platforms, brighthush is committed to fostering a culture of innovation, collaboration, and continuous learning. We believe that every team member plays a pivotal role in shaping our brand narrative and driving sustainable growth.

Why Join brighthush?

As a part‑time Virtual Assistant focused on Lead Generation and Social Media Management, you’ll be at the heart of our digital strategy, helping to turn online engagement into real‑world impact. This role offers:

• Flexibility: 20 hours per week from anywhere in the world.
• Professional growth: Exposure to CRM implementation, content strategy, and partnership development.
• Impact: Directly influence the growth of a brand that cares about people’s well‑being.
• Collaborative culture: Work with a passionate remote team that values creativity and results.

Key Responsibilities

In this role, you will be responsible for a blend of strategic planning, execution, and analysis across multiple digital touchpoints. Your day‑to‑day tasks will include:

1. CRM Management – ClickUp

• Set up and maintain the ClickUp CRM to track leads, client interactions, and sales pipelines.
• Design custom dashboards and reporting templates to provide real‑time insights to the leadership team.
• Automate follow‑up sequences using ClickUp’s built‑in automation features and integrate with email tools.
• Ensure data hygiene by regularly cleaning and updating contact records.

2. Social Media Marketing Strategy

• Develop a comprehensive Instagram content calendar that aligns with brand messaging and audience interests.
• Create engaging posts, stories, reels, and carousel graphics using tools such as Canva or Adobe Creative Cloud.
• Execute targeted DM outreach campaigns to nurture prospects and build community.
• Manage LinkedIn content, including thought‑leadership articles, company updates, and networking outreach.
• Track engagement metrics, analyze performance, and iterate strategies to maximize reach and conversion.

3. Lead Generation & Scheduling

• Identify and qualify potential leads through research, social listening, and database mining.
• Conduct personalized outreach via email, LinkedIn, and Instagram DMs to initiate conversations.
• Coordinate and schedule wellness consultations using tools such as Calendly or Google Calendar.
• Maintain a structured system for tracking responses, follow‑ups, and conversion rates.

4. Strategic Partnerships

• Research and identify local businesses (e.g., injury lawyers, yoga studios, fitness trainers) that align with brighthush’s mission.
• Draft partnership proposals and negotiate referral agreements.
• Assist in designing an affiliate/reward program to incentivize partners and increase referral traffic.
• Track partnership performance and report on ROI.

Who You Are

We’re looking for a self‑starter who thrives in a fast‑paced, remote environment. If you possess the following qualities, you’ll fit right in:

• Proven experience with CRM tools, especially ClickUp.
• Strong grasp of Instagram and LinkedIn marketing tactics.
• Detail‑oriented, organized, and proactive in managing multiple projects.
• Excellent written and verbal communication skills.
• Comfortable with data analysis and reporting.
• Creative mindset with a passion for wellness and lifestyle content.

Essential Qualifications

• Minimum 2 years of experience in virtual assistance, digital marketing, or a related field.
• Hands‑on experience with ClickUp or similar CRM platforms.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Basic graphic design skills and familiarity with Canva or Adobe Suite.
• Strong organizational skills and ability to meet deadlines.
• High‑level proficiency in Microsoft Office or Google Workspace.

Preferred Qualifications

• Experience in the wellness, health, or lifestyle industry.
• Knowledge of email marketing platforms (e.g., Mailchimp, ConvertKit).
• Previous experience building affiliate or referral programs.
• Understanding of SEO fundamentals and content optimization.
• Fluency in multiple languages is a plus.

Skills & Competencies

• Strategic Thinking – Ability to align tasks with broader business goals.
• Communication – Clear, concise, and persuasive writing and speaking.
• Analytical – Comfortable interpreting data to drive decisions.
• Adaptability – Quick to learn new tools and adjust to evolving priorities.
• Collaboration – Works effectively with remote teams across time zones.
• Time Management – Prioritizes tasks to meet deadlines consistently.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent. As a Virtual Assistant, you’ll have the chance to:

• Take ownership of end‑to‑end lead generation campaigns.
• Lead a small project team for a new partnership initiative.
• Attend webinars and workshops on digital marketing, CRM best practices, and wellness trends.
• Progress into roles such as Digital Marketing Manager, Partnerships Lead, or Product Marketing Specialist.

Work Environment & Company Culture

Our remote culture is built on trust, transparency, and continuous improvement. You’ll enjoy:

• Weekly virtual coffee chats with the leadership team.
• Access to a shared knowledge base and collaboration tools.
• Flexible scheduling to accommodate your personal commitments.
• A supportive environment that encourages experimentation and learning.

Compensation & Benefits

We offer a competitive monthly rate of PHP 25,000 for 20 hours of work per week. In addition to base pay, you’ll receive:

• Performance‑based bonuses tied to lead conversion metrics.
• Professional development stipend for courses, certifications, or conferences.
• Health and wellness resources, including discounted gym memberships and mindfulness apps.
• Access to our internal wellness community and events.

How to Apply

Ready to make a tangible impact on a brand that values health, community, and innovation? Send your resume, a brief cover letter highlighting your relevant experience, and a portfolio of any social media or CRM projects you’ve managed to [email protected]. We look forward to exploring how your skills can help us grow and thrive.

Join brighthush Today

Be part of a mission‑driven team that’s redefining wellness through digital excellence. Your creativity, organization, and passion for connecting people will help us turn online conversations into meaningful, life‑changing experiences. Apply now and start your journey with brighthush!