Email Marketing Manager for New Book Launch — Mailchimp, Campaign Design & List Management

I am looking for an experienced email marketing specialist to develop and manage an email campaign for the launch of a new professional book on carbon finance. The book, The Future of Carbon Finance: Building the Legal and Financial Infrastructure for Institutional Capital, is a highly specialized practitioner-focused book for professionals working across carbon markets, climate and nature finance, conservation, banking, investment, insurance, law, project development, government and academia. The book is currently available for pre-sale, with publication planned for December 2026. Scope of Work I am looking for someone who can take responsibility for the email marketing process from setup through execution. The work will include: - Organizing, cleaning and managing existing email/contact lists - Importing and structuring contacts within Mailchimp or another recommended email marketing platform - Segmenting contacts into appropriate audiences - Creating a professional, reusable email template consistent with my company's existing branding - Designing emails incorporating the book branding, cover, graphics, calls to action and links - Setting up appropriate tracking and analytics - Developing an email campaign schedule from the pre-sale period through publication - Building and sending email campaigns - Testing emails before distribution and ensuring they display properly across desktop and mobile - Managing unsubscribes, bounced emails and general list hygiene - Monitoring open rates, click-through rates and other campaign performance - Recommending adjustments based on campaign results Campaign The campaign will have two primary phases: (1) Pre-Sale: October–November 2026 The objective will be to introduce the book, explain why it was developed and who it is for, highlight contributors and selected content, and drive qualified readers to the book's pre-sale page. (2) Publication/Launch: December 2026 The campaign will transition to announcing publication and driving book purchases, while continuing to build an audience around the book and its subject matter. I do not want a high-volume or generic promotional campaign. The audience is professional and highly specialized, and the emails should reflect the credibility and substance of the book and the Integrity Global Partners brand. What I Will Provide I will provide: - Company branding and website - Book branding and cover - Book description and supporting materials - Existing contact lists - Information on contributors and participating organizations - Source material for email content - Access to the relevant email marketing platform I am comfortable providing the substantive content and messaging. I am looking for someone who can help translate that material into a cohesive, professionally designed email campaign and execute it reliably. Ideal Candidate You should have demonstrated experience with: - Mailchimp, Constant Contact, HubSpot or comparable email marketing platforms. - Email list management and segmentation - Professional/B2B email marketing - Email template design - Campaign setup and execution - Email deliverability and list hygiene - Campaign analytics and reporting Experience marketing books, professional publications, financial services, climate/sustainability products, or other technical B2B content would be particularly valuable. Please Include With Your Proposal Please provide: - Examples of email campaigns you have personally designed and managed. - Examples of branded email templates you have created. - Your experience managing and segmenting existing contact lists. - Any experience supporting a book launch or pre-sale campaign. - The email marketing platforms you recommend and why. - How you would approach the campaign between now and the December publication. - Your proposed fee structure and estimated level of effort. Please specify which portions of the work you would personally perform rather than subcontract. This is initially an engagement through the December book launch, with the possibility of continued work afterward. Apply To This Job