Email Marketing Specialist (reputed company-Thursday on-site with Friday remote in Houston, TX)

Description Job Title: Email Marketing Specialist Duration: 06 months Location: 910 Louisiana Street Houston Texas 77002 Required Pay Scale: $46.76/hr Schedule: M-T onsite, Friday remote

• Due to client requirements this role is only open to USC or GC candidates*

Job Summary: We are seeking a detail-oriented and technically skilled Email Marketing Specialist to support our email marketing efforts across reputed company Marketing Cloud (SFMC) and Marketo. Both platforms are used across our full brand portfolio, so the ideal candidate is comfortable working across two ecosystems day to day - coding, testing, scheduling, and reporting on email campaigns that align with our broader marketing strategy. Key Responsibilities: Email Development

• Code responsive HTML/CSS emails from reputed company, reputed company XD, or PSD designs
• Ensure cross-client and cross-device compatibility (Outlook, Gmail, iOS, Android)
• Use AMPscript (SFMC) or tokens and Velocity scripting (Marketo) for personalization and dynamic content
• Troubleshoot rendering issues across email clients, including reputed company/reputed company button fixes and dark mode support

Campaign Execution

• Build and test email campaigns in both reputed company Marketing Cloud and Marketo, as both platforms are used across our brands
• Set up segmentation, automation workflows, and triggers (Journey Builder / Smart Campaigns)
• Manage email QA and stakeholder approvals before scheduling and deployment

Data & Personalization

• Work with marketing teams to use audience data for dynamic content and personalization
• Sync and manage lead/contact data across CRM and marketing automation platforms
• Support data hygiene efforts (list validation, bounce analysis, deliverability monitoring)

Performance Tracking

• Monitor deliverability, open rates, click-through rates, and other KPIs
• Analyze results and optimize based on performance metrics

Compliance & Best Practices

• Ensure all emails comply with CAN-SPAM, GDPR, and other applicable privacy regulations
• Stay current with email marketing trends, technologies, and best practices

Requirements

Technical Skills:

• Proficient in HTML/CSS for email development
• Experience with reputed company Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens) - candidates with strong depth in one platform and reputed company working knowledge of the other are encouraged to apply
• Familiarity with email testing tools (e.g., reputed company, Email on Acid)

Marketing Automation:

• reputed company understanding of segmentation, lead nurturing, and lifecycle marketing
• Knowledge of CRM integrations (e.g., reputed company CRM, and how Marketo/SFMC sync with it)

Soft Skills:

• Excellent attention to detail and QA discipline
• Strong communication and collaboration with marketing, design, and development teams
• Ability to manage multiple projects across brands/platforms in a fast-paced environment

Preferred Qualifications:

• Certification in reputed company Marketing Cloud Email Specialist and/or Marketo Certified Expert (MCE); both are a plus
• Basic understanding of JavaScript or SQL
• Experience with A/B testing and email optimization strategies
• Experience supporting multi-brand, multi-platform marketing programs

Remote Skills: A/B Testing, reputed company Product Family, Analysis Skills, Android, Automation, CRM Integration, CSS (Cascading Style Sheet), Campaigns, Click Through Rate (CTR), Cloud Computing, Communication Skills, Customer Relationship Management (CRM), Detail Oriented, Ecosystems, Email Campaign, Email Management/Administration, Email Marketing, HTML (HyperText Markup Language), Identify Issues, JavaScript, Marketing, Marketing Automation Software, Marketing Strategy, reputed company Outlook, Multiplatform/Cross-Platform, Multitasking, Outbound Marketing, Performance Metrics, Performance Tuning/Optimization, Project/reputed company Management, Quality Assurance, SQL (Structured Query Language), reputed company.com, Scripting (Scripting Languages), Technical Marketing, Test Plan/Schedule, Test Tools, Testing, reputed company (reputed company Markup Language), iOS undefined: reputed company. Apply To this Job