Email Marketing Technology & Audience Planning Manager

Email Marketing Technology & Audience Planning Manager Location: New York, NY / Remote Pay: $100–$110 per hour Employment Type: Full-time W2 contract, 40 hours per week, Monday–Friday, no overtime Duration: Initial 6-month contract with possible extensions or conversion to full-time employment Target Start: November Benefits: Medical, dental, vision, 401(k), 15 days PTO, and paid sick leave Join a leading global technology company at the intersection of social media, digital innovation, and global connectivity. This is an opportunity to support large-scale marketing initiatives that reach diverse audiences worldwide, helping shape how people engage with products and services through data-driven, personalized communications. You’ll collaborate with cross-functional teams in a fast-paced, innovative environment where marketing technology, audience strategy, and customer engagement come together at scale! About the Role: Seeking an experienced email marketing technology professional to support large-scale global email campaigns using Salesforce Marketing Cloud (SFMC). This person will help plan and prepare email campaigns by ensuring the right audiences are selected, data is accurate and ready, emails are deliverable, and teams are aligned on execution. The role focuses on technical strategy, audience segmentation, email deliverability, and cross-functional coordination , rather than just creating and sending emails. Key Responsibilities: Provide guidance on Salesforce Marketing Cloud setup, configuration, and best practices. Help improve email deliverability , including sender reputation, email authentication, suppression lists, and list hygiene. Develop audience targeting and segmentation strategies based on customer data, eligibility, and exclusions. Translate marketing goals into technical requirements for data, audiences, tracking, and measurement. Work with marketing, analytics, engineering, and operations teams to prepare and launch campaigns. Ensure campaign data, targeting logic, and measurement plans are ready before execution. Create documentation, process guides, and playbooks to help teams execute campaigns consistently. Identify technical issues, recommend improvements, and help teams make decisions. Required Qualifications: 8+ years of experience in email marketing technology , marketing operations, CRM, lifecycle marketing, or a related field. Strong working knowledge of Salesforce Marketing Cloud , including audience segmentation, data structures, and campaign workflows. Understanding of email deliverability and the factors that affect inbox placement. Experience translating business and marketing goals into technical requirements. Strong analytical and problem-solving skills. Ability to collaborate with multiple teams and influence decisions without direct authority. Excellent communication, documentation, and stakeholder management skills.

Nice-to-Have

Qualifications: Experience supporting large-scale email marketing or content programs. Background in email marketing strategy. Project management and cross-functional coordination experience. What the Hiring Manager Is Looking For: The ideal candidate is an experienced Salesforce Marketing Cloud and email marketing technology expert who can: Understand how SFMC works and advise teams on the best way to use it. Develop audience segmentation and targeting strategies. Understand email deliverability and how to improve inbox placement. Work with data and analytics teams to ensure accurate audience selection. Coordinate across teams to ensure campaigns are technically ready for launch. Document processes and provide strategic guidance to campaign execution teams. Important: This is primarily a technical planning and consulting role, not simply an email campaign execution or content creation position. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. At Tailored Management, we help people get jobs and take pride in their work, so we better take pride in ours too. Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. To better support our employees, we offer a wide variety of benefit options to support you.

We offer

Medical Coverage – HDHP, PPO, and Surest plan options Minimum Essential Coverage (MEC) Dental Insurance Vision Insurance Short-Term Disability (STD) Long-Term Disability (LTD) Life & AD&D Insurance Critical Illness Insurance Accident Insurance Employee Assistance Program (EAP)