Founding Growth Marketing Manager
Company Description
Empromptu AI helps regulated institutions build custom AI models for organizations that operate production AI at scale and want to own their core AI asset instead of renting generic foundation-model capabilities. The company provides an integrated orchestration substrate for inference routing, retrieval, evaluation, and observability, so teams can focus on high-impact applications rather than infrastructure. Domain experts then label critical edge-case data, turning the unique signals from each production environment into proprietary training assets. Empromptu.ai closes the loop by training and deploying branded, customer-owned models that capture each organization’s asymmetric advantage. This approach is designed for teams with scale, in-house subject-matter expertise, clear rights over training data, and a desire to move beyond perpetual foundation-model “rent.” Our customers include Communicare Health across 140 facilities, along with enterprises in manufacturing, government, finance, and education. Role Impact This is not a traditional “marketing manager” role. You will own the entire go-to-market motion end to end. You'd be working closely with the CEO to scale the work she has been executing.
About the Role
You'll own how Empromptu AI shows up in the world, from the story we tell to how developers and enterprises discover, adopt, and champion what we build. There's no team to inherit and no playbook to run. You'll work at all altitudes, setting the high-level strategy and then doing the tactical work yourself, from positioning down to the copy. What you'll own Narrative and content: shape the company blog, thought pieces, and our unique perspective on AI, and position our founders and researchers as leading voices Product marketing: define our category and translate deeply technical capabilities into messaging that developers resonate with Brand and channels: own our company brand, website, and social cadence across X and LinkedIn Launches and announcements: coordinate product releases and announcements from press to podcasts to events Demand generation: build developer and enterprise interest to build our pipeline Who you are Ideally have experience targeting CIOs, and/or developers Ideally have run their own marketing agency for clients or have built a marketing function from zero at a start-up and can both set strategy and execute it Must be able to own a technical narrative, launches, demand, and growth experiments across channels from social to SEO to email Must have an analytical mind. You can create systems to clearly show ROI while balancing creative. Must be able to translate technical concepts into simple viral messages that anyone can understand. Have 5+ years of professional expertise and operating in ambiguous environments Write exceptionally well, clear, technical, and fast Have taste: know what's credible, what's hype, and what's premature Are fluent in the AI industry, leverage tools yourself, and can credibly talk models and APIs with our engineers and researchers Show complete ownership, think at the level of goals, not tasks or tickets Success Metrics After 3 months Drive and capture demand Build and extract value from partnerships and creator relationships Set up and run marketing automations and GTM tooling After 6 months Execute and own a full product launch Drive consistent inbound demand Establish Empromptu as a credible voice in AI After 12 months Help drive the company to its ARR goal Own a repeatable GTM motion that ties content, launches, partnerships, and automation to revenue Must and Nice to haves Must-Have Product marketing and go-to-market experience Experience bringing a new product to market Proven ability to generate and grow revenue Ability to execute independently with limited direction Comfort owning multiple functions in a zero-to-one environment
Nice-to-Have
Experience with tools like Attio, Intercom, Zapier, or similar automation platforms Experience working with early-stage B2B SaaS companies Background in technical or developer-focused products Team and Culture This is the only marketing role at Empromptu today You will work closely with the CEO, product, and engineering The culture favors ownership, clarity of thinking, and bias toward action You should be comfortable making decisions, testing ideas quickly, and iterating in real time People who thrive here are builders — they like blank pages, unclear playbooks, and real responsibility. Growth Potential This role is designed to grow. As Empromptu scales, this position can evolve into: Head of Marketing VP of Marketing You’ll have direct influence over strategy, positioning, and future team structure, with opportunities to build and lead a marketing organization over time.
Compensation
Transparency Salary range: $120,000 – $170,000 Benefits included Fully remote Diversity We value diverse perspectives, backgrounds, and paths into marketing and technology. If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply. We care far more about how you think, execute, and learn than about checking every box. Application Process Our interview process is straightforward: Initial interview You will need to complete an extended exercise to demonstrate you can craft a narrative and achieve results. Compensation will be provided for your time. This is a very important role for us that we've gotten wrong before so we want to ensure that you are happy and thriving before we commit to one another. Coworker interview Final interview with the CEO Hiring timeline: ASAP If you’re excited to build, launch, and scale a category-defining AI platform and want real ownership from day one, we’d love to hear from you.