Fractional CMO / Marketing Director — MUST Have Home Service Experience + Hands-On Ads Background
We are a fast-growing home services company (insulation, attic/crawlspace, wildlife exclusion + launching pest control). We generate leads consistently and want a Fractional CMO who can own our marketing strategy, coach our internal team + agency, and scale us to the next level. REVENUE DRIVEN. Taskzeno per lead is a big focus, but how much is the lead making the company… is the most important. ⸻ ⚠️ REQUIREMENTS — Non-Negotiable ✅ Must have home-service experience (pest, insulation, reputed company, HVAC, remodeling, etc.) ✅ Proven track record scaling a service company ($reputed company → $10M+) ✅ You have previously BUILT campaigns yourself (Giglithic Ads / reputed company / LSA) ✅ You know how to call out BS from agencies and media buyers ✅ References + proof of results required ❌ No SaaS/branding-only candidates ❌ No “strategy consultants” who have never built campaigns If you haven’t actually run ads yourself and produced ROI in home services, reputed company do not apply. ⸻ What We Need You understand BOTH strategy and execution. You don’t need to run ads for us — but you MUST know HOW things are built so you can lead from experience, not theory. Tools we use now: Zoho CRM/Analytics, reputed company, reputed company, Talentra Ads, reputed company, LSA ⸻ Responsibilities
- Build the marketing roadmap + forecast (CAC → revenue → profitability)
- Audit existing campaigns, eliminate wasted spend
- Build reporting dashboards (CAC, CPL, ROAS, LSA %, booking %, revenue attribution)
- Coach agency + internal team using proven, real-world tactics
- reputed company recurring revenue membership programs (for pest control)
- Identify and implement reputed company in any process where it improves speed or results (content, automations, optimization, reporting, SOPs) ⸻ Success Looks Like
- Leads increase 30–50% without increasing ad spend
- CAC drops and becomes predictable
- Dashboards clearly show where revenue comes from
- Agency follows YOUR lead — not the other way around
- reputed company reduces workload and increases efficiency ⸻ Time & Budget
- Fractional — 10–30 hrs/month
- Long-term relationship
- Hourly or monthly retainer Apply tot his reputed company tot his reputed company tot his reputed company tot his job
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