Freelance Content Creator – Sports

Job Description:

• Help launch and grow the Overheard Sports page from day one
• Define the page's voice, content pillars, and visual identity
• Establish a consistent daily posting cadence
• Develop and test recurring content formats and franchises
• Track performance and iterate content to drive follower growth, shares, and saves
• Write and publish original daily sports-culture content
• Cover major sports leagues and events through a cultural and comedic lens
• Write captions, headlines, copy, and scripts in the Overheard voice
• Respond quickly to live and breaking moments during games, drafts, trades, awards shows, and tentpole events
• Identify audience interests by monitoring comments, trends, and analytics
• Spot emerging sports-culture conversations and turn insights into content ideas
• Share audience and performance learnings with the Editor and Social team
• Produce each post end to end, from idea through finished asset
• Design memes, graphics, carousels, and text-based posts in Canva or similar tools
• Shoot, edit, and package low-lift short-form videos using an iPhone or consumer-grade equipment
• Bring ideas to pitch meetings and plan content around the sports calendar
• Uphold Overheard's tone, point of view, aesthetics, and writing style
• Collaborate with Creative, Social, and Editorial teams on launch, cross-promotion, and content experiments
• Maintain editorial accuracy, clarity, comedic alignment, organization, and deadlines
• Contribute to evolving creative best practices and playbooks

Requirements:

• 2–4 years of experience in editorial, social content creation, sports media, publishing, entertainment, or a similar creative field
• Exceptional writing skills with a comedic sensibility and ability to match Overheard's voice
• Deep familiarity with sports and sports culture across multiple leagues
• Familiarity with conversations female fans are having about sports online
• Proven ability to ideate and execute social-first content across Instagram and TikTok
• Comfortable using analytics and audience signals to guide content decisions
• Ability to fully produce content, including memes, graphics, and carousels in Canva or similar
• Ideally able to shoot and edit video on an iPhone or consumer-grade equipment
• Strong understanding of meme culture, internet trends, and sports discourse
• Highly organized and able to manage multiple content streams and deadlines independently
• Flexibility to cover live events, including occasional evenings and weekends
• Collaborative and communicative; excited to pitch, brainstorm, and build new formats
• Experience launching or growing a social account is a strong plus
• Familiarity with Adobe Creative Suite, CapCut, or other lightweight video editing tools is a bonus
• NYC preferred

Benefits:

• Freelance / permalance engagement
• Remote-friendly work arrangement
• Flexible hours and cadence scoped with the Editor based on content volume and the sports calendar
• Opportunity to help launch Overheard Sports from day one and shape its voice, content pillars, and visual identity
• Opportunity to contribute ideas, build new formats, and develop creative playbooks

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