Freelance Social Media Manager & Virtual Assistant – Fitness Coaching Business – Remote, Flexible, High Impact

About brighthush

brighthush is a forward‑thinking, digitally native fitness coaching platform that empowers individuals to achieve their health goals through personalized, science‑based training programs and community‑driven support. With a rapidly expanding online presence, we’re on a mission to democratize fitness by blending expert coaching, cutting‑edge technology, and engaging content. Our brand is built on authenticity, inclusivity, and a relentless focus on results. As we scale, we’re looking for passionate, self‑driven talent who can help us amplify our voice, nurture our community, and streamline our operations—all while working from anywhere in the world.

Why Join brighthush?

• Remote Flexibility: Work from home, a coffee shop, or a beach—your schedule, your rules.
• Impactful Work: Your content and support will directly influence thousands of clients striving for healthier lives.
• Growth Opportunities: As a key member of our marketing and operations team, you’ll have the chance to shape brand strategy, launch new initiatives, and potentially transition into a full‑time role.
• Collaborative Culture: We value transparency, creativity, and continuous learning. Expect regular virtual huddles, brainstorming sessions, and mentorship from seasoned fitness and marketing professionals.
• Competitive Compensation: We offer a flexible rate structure that rewards experience, performance, and the quality of your deliverables.

Key Responsibilities

As the Freelance Social Media Manager & Virtual Assistant, you will be the backbone of our digital presence and client engagement. Your day‑to‑day tasks will include:

• Social Media Management: Own all brand channels—Instagram, Facebook, TikTok, YouTube, and emerging platforms. Create, curate, and schedule high‑engagement content that aligns with our brand voice and fitness expertise.
• Content Creation: Produce captivating captions, reels, stories, and short videos. Use Canva, CapCut, or similar tools to design visuals and edit clips that resonate with our audience.
• Community Building: Monitor comments, DMs, and community discussions. Respond promptly, foster relationships, and turn casual followers into loyal clients.
• Analytics & Optimization: Track key metrics (reach, engagement, conversion) using native platform analytics and third‑party tools. Translate data into actionable insights to refine content strategy.
• Client Scheduling & Support: Manage appointment bookings via Calendly or equivalent. Handle inquiries, reschedule, and maintain a clean, organized client calendar.
• Research & Trend Analysis: Stay ahead of fitness trends, hashtag performance, and algorithm changes. Generate content ideas that keep our brand fresh and relevant.
• Record Keeping: Maintain organized logs of client interactions, campaign performance, and content calendars. Ensure data integrity and easy retrieval for reporting.
• Cross‑Functional Collaboration: Work closely with the coaching team, email marketing specialists, and product managers to align messaging and launch new programs.

Essential Qualifications

• Proven track record managing social media for fitness, wellness, or health‑related brands.
• Exceptional writing skills—crafting compelling captions, motivational posts, and educational content.
• Deep understanding of social media algorithms, best practices, and platform nuances.
• Proficiency with Canva, CapCut, or equivalent design and video editing tools.
• Solid grasp of fitness terminology, training principles, and nutrition basics.
• Self‑motivated, highly organized, and capable of managing multiple projects with tight deadlines.
• Excellent time‑management skills and the ability to work independently in a remote setting.

Preferred Qualifications

• Experience as a virtual assistant within the fitness or wellness industry.
• Background in personal training, group fitness instruction, or nutrition coaching.
• Knowledge of email marketing platforms (e.g., Mailchimp, ConvertKit) and lead‑generation tactics.
• Familiarity with analytics tools such as Sprout Social, Hootsuite, or Later.
• Previous experience creating and managing paid ad campaigns on social media.

Skills & Competencies

• Strategic Thinking: Ability to translate brand goals into actionable social media plans.
• Creativity & Storytelling: Craft narratives that inspire, educate, and entertain.
• Technical Proficiency: Comfortable with scheduling software, analytics dashboards, and basic graphic/video editing.
• Communication: Clear, concise, and engaging written and verbal communication.
• Adaptability: Thrive in a fast‑paced, evolving environment with shifting priorities.
• Collaboration: Work effectively with cross‑functional teams and external partners.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent. As you grow in this role, you’ll:

• Lead larger content initiatives and brand campaigns.
• Take on additional responsibilities such as email marketing, paid media, or product launches.
• Participate in quarterly skill‑building workshops covering advanced social media tactics, data analytics, and fitness industry trends.
• Receive mentorship from senior marketing leaders and seasoned fitness coaches.
• Potentially transition into a full‑time position with a competitive salary, equity options, and comprehensive benefits.

Work Environment & Culture

brighthush thrives on a culture of transparency, innovation, and community. We celebrate diversity, encourage open dialogue, and reward creative risk‑taking. Our remote team enjoys:

• Weekly virtual coffee chats to share wins and brainstorm ideas.
• Access to a digital resource hub with training materials, brand guidelines, and industry research.
• Flexible working hours that accommodate different time zones.
• A supportive environment where your voice matters and your contributions shape the brand.

Compensation & Perks

While the exact rate will be negotiated based on experience and deliverables, we offer:

• Competitive hourly or project‑based rates that reflect your expertise.
• Performance bonuses tied to key metrics such as engagement growth, lead generation, and client satisfaction.
• Access to our proprietary fitness platform for personal use.
• Regular professional development budgets for courses, certifications, or conferences.
• Health & wellness stipend to support your personal fitness journey.

How to Apply

Ready to join a brand that’s redefining fitness? Please submit:

• Your resume or portfolio highlighting relevant social media work.
• Samples of fitness‑related content you’ve created (posts, reels, stories, videos).
• A brief cover letter outlining your experience, why you’re excited about brighthush, and your availability.
• Your preferred rate structure (hourly, per project, or retainer).

Send your application to [email protected] with the subject line “Freelance Social Media Manager & VA – [Your Name]”. We look forward to discovering how you can help us inspire and empower our community!