Growth & CRM Marketing Manager
Revpanda Group is a looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for one of our affiliate brands. This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue. Responsibilities: CRM, Email & Automation Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance. Build automated lifecycle flows - welcome series, FTD conversion, reactivation ladders, win-back - tied to bookmaker and casino offers. Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour. Report on revenue per subscriber, database-attributed FTDs, and flow performance - not just opens and clicks. Community & Gamification Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions. Own the prediction markets vertical launch from a marketing and engagement standpoint. Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate). Growth & Authority Building Build the brand's authority through interviews, panels, podcasts, and expert content. Source and negotiate promotions with athletes, football clubs, tipsters, and influencers - from micro-influencer networks to ambassador deals. Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics. Social & Content Funnels Orchestrate social media funnels that feed the database - working with our in-house content team and AI content pipeline rather than producing everything yourself. Requirements: 3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community). Hands-on ownership of a CRM/automation platform - Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent. Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory. Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors. Working knowledge of gambling advertising compliance, responsible marketing, and GDPR. A builder’s mentality - comfortable shipping fast with a small team, freelancers, and AI-assisted content. Sports, predictions, casino enthusiast. Strong plus: Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems). Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks). Exposure to prediction markets or prediction games. Gamification / loyalty program design experience. Podcast, panel, or event production experience. What we offer: Diverse career growth opportunities. Friendly and supportive colleagues. Highly competitive compensation and performance bonuses. Attractive “Refer a Friend” bonus program. Fully remote work opportunity. Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc). Paid trainings and work-related courses. Mental health support (psychological sessions, coaching, therapy). Monthly virtual teambuildings to stay connected and engaged.