Growth Operator/Fractional CMO — Recruit Creators + Game Developers for Roblox Marketplace Platform - Contract to Hire
About BloxLobby BloxLobby is a new marketplace built specifically for the Roblox ecosystem. We connect Roblox game developers with Roblox content creators across YouTube, TikTok, YouTube Shorts, Twitch, and other platforms. Developers use BloxLobby to discover creators who fit their game, audience, genre, and budget. Creators can build profiles, showcase their channels and performance, set their own rates, and get discovered for sponsorship opportunities. You can view the product at BloxLobby.com. The platform is currently free. At this stage, our primary goal is not revenue. Our goal is to build marketplace liquidity by bringing high-quality Roblox creators and active Roblox game developers onto the platform. We are looking for someone who can help us personally seed both sides of the marketplace, learn what acquisition channels work, and turn that process into a repeatable GTM playbook. What We Need This is a highly execution-oriented role. We are not looking for someone who will spend the first two weeks making a strategy deck. We want someone who is comfortable actually finding users, messaging them, talking to them, onboarding them, building partnerships, and figuring out what works. Your work will include: - Finding high-quality Roblox creators on YouTube, TikTok, Shorts, Twitch, X, Discord, and other relevant communities - Personally reaching out to creators and getting them onto BloxLobby - Helping creators complete high-quality profiles rather than simply creating accounts - Finding Roblox developers and studios with active games - Personally reaching out to developers and getting their games onto BloxLobby - Matching relevant developers and creators where opportunities exist - Testing different acquisition channels, messaging, offers, and outreach strategies - Identifying Roblox Discord communities, game-development groups, creator communities, game jams, and other potential partners - Establishing partnerships that can bring developers or creators onto BloxLobby - Helping grow the BloxLobby Discord community - Collecting feedback from developers and creators - Identifying friction in onboarding and recommending product improvements - Tracking acquisition and activation metrics - Documenting what works so we can eventually scale the process Creator Acquisition We are especially interested in Roblox creators who: - Consistently make Roblox-related content - Have active YouTube, TikTok, Shorts, Twitch, or similar channels - Have legitimate recent views and engagement - Cover identifiable Roblox genres - Could realistically work with developers on sponsorship campaigns - Are interested in receiving paid creator opportunities We are not focused only on massive creators. Micro and mid-sized Roblox creators can be extremely valuable. A creator with 10K–100K followers and a highly relevant Roblox audience may be more useful to BloxLobby than someone with 1M generic followers. Developer Acquisition We want to recruit active Roblox developers and studios with real games. Ideal developers may have: - A live or upcoming Roblox experience - An active development team - Recent updates - An existing player base - A clear game genre - An interest in creator marketing or player growth - A willingness to work with YouTubers/TikTok creators We are particularly interested in games that are good enough to grow but may not yet have strong creator distribution. What Success Looks Like We care about activated users, not vanity metrics. 100 random signups are significantly less valuable to us than 20 genuine creators who fully complete their profiles and actively respond to developer opportunities. During the initial 30-day pilot, we would like to work toward approximately: - 150+ qualified Roblox creators personally researched/contacted - 50+ genuine creator signups - 30+ high-quality completed creator profiles - 75+ qualified Roblox developers/studios personally contacted - 20+ genuine developer signups - 10–15+ real Roblox games added to the platform - Initial developer ↔ creator introductions or matches - Several potential community/partnership relationships - A documented acquisition playbook showing which channels and messages work best These are targets rather than rigid quotas. We care about quality and learning as much as raw volume. What We Do NOT Want Please do not apply if your primary strategy is: - Purchasing generic lead lists - Sending thousands of automated cold emails - AI-generated spam outreach - Buying fake users - Running broad paid ads immediately - Optimizing primarily for impressions or social followers - Sending generic LinkedIn outreach - Producing strategy documents without personally executing - Bringing low-quality signups simply to hit a numerical target BloxLobby operates in a specific community. We want someone who understands that 100 highly targeted conversations are more valuable than 10,000 spam messages. Ideal Candidate You may be a strong fit if you have experience in: Early-stage startup growth, marketplace growth, founder-led sales, community growth, gaming, Roblox, creator/influencer marketing, partnerships, business development, SaaS GTM, Discord community growth, or direct user acquisition. Experience specifically within the Roblox ecosystem is a major plus, but not mandatory if you can demonstrate that you know how to learn niche online communities quickly. We care more about execution ability than impressive agency terminology.
Compensation
This will begin as a 30-day fixed-price pilot. Base budget: $3500 + Performance/Milestone Bonus. There will also be up to $1,000 in additional performance bonuses for meaningful marketplace activation milestones such as: - Reaching an agreed number of high-quality verified creator profiles - Reaching an agreed number of active developer/game profiles - Generating genuine creator ↔ developer matches - Securing valuable community or ecosystem partnerships If the pilot is successful, this can turn into a longer-term growth/GTM role with a larger budget and increased responsibility. When Applying Do not send us a generic cover letter. Instead, answer the following: 1. If you had 30 days to recruit 50 legitimate Roblox creators and 20 active Roblox developers, exactly how would you do it? Be specific about channels, outreach, communities, and process. 2. Where would you find Roblox creators? Give us at least five specific sources or strategies. 3. Where would you find Roblox developers and studios? Again, be specific. 4. Write the exact first outreach message you would send to a Roblox YouTuber with approximately 50,000 subscribers. 5. Write the exact first outreach message you would send to the developer of an active Roblox game with roughly 100–1,000 concurrent players. 6. Tell us about a startup, marketplace, community, or product where you personally acquired early users. What did *you* actually do? 7. How would you prevent BloxLobby from ending up with hundreds of inactive or low-quality accounts? 8. What metrics would you track during the first 30 days? Final Requirement To show that you understand the assignment, please include: One real Roblox content creator you believe BloxLobby should recruit and One real Roblox game or studio you believe BloxLobby should recruit For each one, briefly explain: - Why you selected them - How you found them - How you would approach them Applications that do not include this section will not be considered. About the Opportunity We are early enough that the person we hire will have meaningful influence over how BloxLobby goes to market. If you are someone who enjoys taking a product from: “We built it.” to “People are actually using it.” we would like to hear from you. Website: BloxLobby.com