Head Of Growth

A wellness brand doing $900k a month has three product lines, a loyal customer base, and a brand-new category that's already on track to become the biggest bet in the portfolio. What's missing is one person who wakes up every day asking "how do we grow this" and actually has the keys to answer it. If you've scaled a DTC brand on Meta, know how to build a testing machine instead of a testing habit, and get genuinely excited by a category that's harder to advertise than most, keep reading. This is a full-time, fully remote contractor role. WHAT'S IN IT FOR YOU Real ownership, not a seat at the table. You'll own performance marketing and creative strategy across the entire portfolio. The founder has said it plainly: you get the keys to the car as long as you perform. A growth story you get to help write. The newest brand in the portfolio has a strong product lineup and infrastructure already in place. It just needs someone to prove out acquisition. Direct line to the founder. This role reports straight to the CEO, with no middle management filtering ideas or slowing testing velocity. Upside tied to performance. Heavy performance-based incentives on top of base compensation, so scaling the business means feeling it. A real path up. Prove yourself in this seat and there's a clear runway to Chief Growth Officer. A challenge worth having. Two of the three brands sit in a category where the easy playbook doesn't apply. If you like solving problems other marketers avoid, this is one of the more interesting growth puzzles in DTC right now. WHAT YOU'RE GETTING INTO Own the performance marketing strategy across three brands, with Meta as the primary growth lever for the newest one Build and run a disciplined creative testing engine, moving well past the current pace of roughly 10 new creatives a week Direct the people and partners executing the work: an internal designer and outside creative and CRO partners Develop new angles, offers, funnels, and landing pages, and turn what works into scalable spend Find and open acquisition channels beyond Meta, including TikTok and Amazon, especially where standard paid media is restricted Report weekly on NCPA, MER, and contribution margin, and use those numbers to decide where resources go next Partner directly with the CEO on the roadmap for turning the newest brand into a significant, standalone growth story Bring compliant, creative approaches to acquisition in a category where the obvious playbook is often off the table WHO YOU ARE You have a proven track record scaling DTC or ecommerce brands through Meta You've owned creative strategy end to end: knowing what to test, why, and how to read the results You understand funnel building, CRO, and landing page optimisation well enough to direct others, even without building every page yourself You're comfortable being judged on NCPA, MER, and contribution margin, not vanity metrics You move fast, test relentlessly, and don't wait to be told what to try next You're scrappy by nature: rolling up your sleeves in a small, fast-moving team rather than expecting a big infrastructure to lean on You're proficient in Meta Ads Manager, Google Ads Manager, Shopify, Triple Whale, and GA4 You think like an owner, not an employee running someone else's playbook Bonus if you have: Grown a brand in a restricted or high-risk advertising category (cannabis, hemp, supplements, or similar) Tested or scaled TikTok or Amazon as an acquisition channel Successfully opened a new paid acquisition channel from scratch Managed or directed a mix of internal team members and outside creative/CRO agencies