Head of Growth & Acquisition

Head of Growth & Acquisition Remote, US | $150k to $180k base + 35% performance bonus + benefits I’m working directly with the founders of a profitable, founder built consumer brand doing approximately $50m in DTC revenue to hire the person who will own the next stage of customer acquisition. This is not another interchangeable ecommerce product. The business has built an unusually passionate customer community, exceptional repeat purchasing and a premium product portfolio supported by licensing relationships with some of the biggest names in entertainment, including Disney, Warner Bros., DC, Nickelodeon and major anime properties . Customers genuinely care about the product. New launches create real excitement. The brand already has something most performance marketers spend years trying to manufacture: loyalty, product love and organic demand. Now they want to dramatically increase the number of new customers discovering it. The opportunity You will own profitable new customer acquisition across the business. Meta is particularly important, so we are looking for someone with deep paid acquisition expertise who understands how to scale spend, judge creative, challenge media buyers and make smart decisions around where the next marketing dollar goes. You will have an existing team and agency support around you. This is not a role where you need to spend your entire day operating campaigns yourself. You do, however, need enough technical depth to know when the work is excellent, when it isn't, and what needs to change. And then there is TikTok Shop This is one of the largest untapped opportunities in the business. The ambition is to build a meaningful social commerce engine spanning creators, affiliates, shoppable content, offers and LIVE. You do not need to be a career TikTok Shop specialist. You might already have owned and scaled one, which would be hugely valuable. Equally, you might be an excellent acquisition leader working inside a brand where TikTok Shop is already meaningful and be excited by the opportunity to take full ownership of it. Who should be interested? Someone who has helped scale customer acquisition inside a meaningful DTC consumer business and can talk clearly about: What you personally changed. What happened to spend. What happened to CAC. What happened to new customer volume. And why. You will probably have strong experience across Meta and broader performance marketing, excellent creative judgment and a genuinely commercial understanding of CAC, contribution margin, payback and incrementality. Just as importantly, you will enjoy operating in a lean, entrepreneurial environment. The founders are deeply involved. Decisions happen quickly. There are no layers of management to navigate and this person will have genuine influence over acquisition strategy, creative direction, channel priorities and the team around them. This could be particularly exciting for a Director, Senior Director or Head of Growth / Performance / Acquisition who has already demonstrated they can do the job and now wants the opportunity to truly own it. $150k to $180k base + up to 35% performance bonus Fully remote within the US