Influencer Marketing Manager
About the role 1DS Collective is hiring a Performance Marketing Manager to own our paid acquisition across Google, TikTok, and Meta. You will set the strategy, run and optimize campaigns, manage budgets, and lead creative direction for every ad we run. This is a senior, hands-on role. You will be in the ad accounts every day, and you will be the person who tells our designers, video editors, and content creators exactly what to produce next and why.
Responsibilities
Paid media strategy and execution Own the paid acquisition strategy across Google Ads (Search, Performance Max, YouTube, Display), TikTok Ads and Meta Ads Build, launch and manage campaigns end to end: account structure, audiences, bidding, budgets and landing pages Optimize daily toward target CPA, ROAS and revenue goals Plan and allocate monthly budgets across channels, and shift spend quickly to what performs Run a continuous testing program across audiences, offers, placements and bid strategies Creative direction Creative is the biggest lever in paid social, and this role owns it. You will lead what we make, not just run what we are given. Set the creative strategy for every channel: which angles, hooks, offers and formats we test, and why Turn ad data into clear, specific creative briefs for designers, video editors and UGC creators Write or direct hooks, scripts, on-screen text and ad copy for static, video and UGC ads Build and run a weekly creative testing roadmap so the team always knows what to make next Decide what to scale, iterate on or kill based on hook rate, hold rate, CTR, CPA and ROAS Adapt creative to each platform: native, trend-led content for TikTok; strong visuals and offers for Meta; clear intent-driven messaging for Google and YouTube Review every creative before launch and give direct, actionable feedback Track creative fatigue and keep a pipeline of fresh concepts ready Stay on top of competitor ads, platform trends and new formats, and bring ideas to the team Build a creative library that documents winning concepts and lessons learned Tracking, analytics and reporting Set up and maintain conversion tracking: Google Tag Manager, GA4, Meta Pixel and Conversions API, TikTok Pixel and Events API Report weekly and monthly on spend, CPA, ROAS, CAC and revenue, with clear next steps Spot problems early (rising costs, tracking issues, creative fatigue) and fix them fast Team and collaboration Set priorities and tasks for the creative team and any freelancers or agencies Work with sales, product, and leadership on offers, launches, and growth targets Requirements 5+ years minimum in performance marketing or paid media, managing ad accounts hands-on Proven results on Google Ads and TikTok Ads, plus strong Meta Ads experience Experience managing significant monthly ad budgets across multiple channels A clear track record of directing creative: writing briefs, choosing angles, and improving results through creative testing Strong understanding of what makes ads work on each platform, especially short-form video and UGC Strong with numbers: comfortable in GA4, ad platform reporting and spreadsheets Working knowledge of tracking setup (GTM, pixels, server-side conversions) Clear communicator who gives direct, specific direction to creatives and explains results simply Self-driven and organized; comfortable working fully remote Portfolio or case studies showing campaigns and creatives you led, with results Nice to have Experience with Snapchat, LinkedIn, or YouTube-first campaigns Experience sourcing and briefing UGC creators and influencers Basic hands-on creative skills (Canva, CapCut, Figma or Adobe) for quick edits and mockups Familiarity with Looker Studio, Triple Whale, Northbeam, or similar attribution tools Arabic and English What success looks like First 30 days: audit all ad accounts, tracking, and existing creatives, and present a channel and creative plan. First 60 days: relaunch campaigns on the new structure and have a weekly creative testing cycle running with the team. First 90 days: hit target CPA and ROAS and scale spend profitably on the winning channels and creatives. Ongoing KPIs: ROAS, CPA/CAC, conversion