Integrated Marketing Manager
About The Company Blue Acorn iCi, a distinguished business unit of Infosys Nova Holdings, LLC, is a leading digital experience partner dedicated to helping global brands design, build, and optimize the future of customer engagement. Specializing in the Adobe Experience Cloud, the company offers comprehensive services spanning commerce, content, analytics, and customer insights. With a focus on data-driven solutions, innovative design, and advanced technology, Blue Acorn iCi delivers connected commerce and content solutions that generate measurable results. Backed by the global technology leader Infosys, the organization is experiencing rapid growth and is committed to attracting exceptional talent to expand its impact. Its teams operate at the intersection of strategy and execution, solving complex challenges across industries such as healthcare, retail, and manufacturing through large-scale digital transformation initiatives, platform implementations, and ongoing optimization projects. The company fosters a collaborative environment that emphasizes expertise, innovation, and a client-centric approach, making it a dynamic place for professionals seeking to make a tangible difference in the digital landscape. About The Role The Integrated Marketing Manager at Blue Acorn iCi plays a crucial role in enhancing the company's online presence and driving its marketing initiatives. This multifaceted position involves managing diverse marketing campaigns, coordinating corporate events and tradeshows, and supporting strategic partner marketing efforts. The ideal candidate is a strategic thinker with a proven track record in B2B marketing, particularly within technology, SaaS, or digital services sectors. They should possess strong proficiency in marketing tools such as Pardot and Salesforce, alongside excellent communication and project management skills. The role requires collaboration across departments, including sales, marketing, and technical teams, to develop and execute integrated campaigns that generate leads, increase brand awareness, and support revenue growth. The manager will also oversee digital marketing efforts, including social media strategy, website updates, and advertising campaigns, while ensuring alignment with overall business objectives. This position offers an exciting opportunity for a proactive professional to influence the company's marketing trajectory, foster strategic partnerships, and contribute to the company's growth in a remote, US-based setting.
Qualifications
Bachelor’s degree in marketing, communications, or a related field 4-6 years of B2B marketing experience, preferably within technology, SaaS, digital services, or partner ecosystems Strong experience with Pardot and Salesforce, including campaign management and reporting Proven event management experience at both large industry tradeshows and smaller client gatherings Exceptional written and verbal communication skills High attention to detail and ability to analyze data to identify trends and opportunities Excellent multitasking and program management skills Self-motivated, proactive, with an assertive yet professional demeanor Ability to collaborate effectively across departments and teams
Responsibilities
Coordinate corporate events and tradeshows, including strategy development, account mapping, client outreach, logistics, and execution Develop and implement marketing plans to generate event revenues and create engaging event experiences Collaborate with Infosys/Infosys Aster marketing, sales, and vertical teams to support brand and campaign initiatives Support Adobe partner marketing efforts and joint marketing campaigns Lead marketing initiatives for various types of events, from one-on-one engagements to large sponsorships Design and execute integrated marketing and sales campaigns aligned with Adobe and Infosys strategies Identify market opportunities and gaps, creating initiatives to drive sales and revenue Partner with sales teams to anticipate needs and develop targeted marketing efforts Manage digital campaigns, including automated Salesforce campaigns and content creation such as blogs and sales materials Build and nurture relationships with technology partners through co-marketing efforts and strategic planning Support GTM strategies for joint events, activations, and partner positioning within the digital experience space Assist in managing Pardot and Salesforce marketing efforts, including email campaigns, dashboards, lead uploads, and analytics Oversee social media strategy, content planning, scheduling, and reporting across platforms like LinkedIn Promote Blue Acorn iCi’s insights, solutions, and initiatives within the Infosys DX audience and beyond Maintain and update the corporate website, develop advertising campaigns, and analyze their effectiveness
Benefits
Competitive base salary ranging from $95,000 to $125,000 annually, commensurate with experience and qualifications Comprehensive health insurance including medical, dental, and vision coverage Life insurance and disability benefits Paid time off and holidays 401(k) retirement plan with company matching Opportunities for professional development and career growth Remote work flexibility within the US Equal Opportunity Blue Acorn iCi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected characteristic. We adhere to applicable laws and regulations ensuring fair employment practices. We are dedicated to providing accommodations for qualified individuals with disabilities throughout the recruitment process. If you require assistance or accommodations, please contact us accordingly.