Remote Position
Lead CRM Manager
🌍 Remote · Denmark
💼 Full-time
Job Description:
- Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
- Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
- Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
- Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
- Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls);
- Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
- Develop and refine automated player journeys and customer retention funnels;
- Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
- Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
- Improve customer engagement and communication metrics based on data insights;
- Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development. Requirements:
- 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams.
- Demonstrate expertise in developing segmentation strategies and personalized communication.
- Work hands-on with email, SMS, push, and other CRM channels.
- Understand bonus mechanics, player journey funnels, and engagement tactics.
- Analyze data and extract actionable insights from large datasets.
- Use CRM and marketing automation platforms confidently.
- Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus.
- Communicate in English (Intermediate or higher). Benefits:
- Medical insurance and financial aid
- Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.)
- 100 % paid sick leaves
- Paid vacation
- Annual salary review (based on performance)
- Quarter bonuses according to the company’s policy
- Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.
- Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.)
- Personal development plan
- Corporate events and team-building activities
- Growe Care (Well-being Program)
- Free lunches at the office Apply tot his job